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Iris.TV

Marketing Automation
Product stageSegments
Early
?
Marketing data & analytics
?

Iris.TV provides a video analytics and intelligence platform specialized for connected TV (CTV) and online video, enabling marketers, content publishers and media providers to structure, connect, and measure data to provide personalized video recommendations and targeted marketing campaigns. For marketers, Iris.TV provides machine learning (ML) powered solutions that can be used for targeted contextual ad placement across CTV and online video, as well tools to measure and verify ad performance without the need for 3rd party customer data. For publishers, Iris.TVs structured data can be leveraged to automate personalized streaming experiences for users and increase monetization opportunities in a privacy-preserving manner.    

Key Customers and Partnerships 

IRIS.TV’s solutions are used by media publishers that provide IRIS-enabled structured data (including Plex, Xumo, Weather Group), data partners (GumGum, Oracle advertising, Comscore), Demand-side ad platforms (MediaMath, Logiq), and Supply-side ad platforms (Magnite and Pubmatic).

Iris.TV has partnered with a number of marketing automation firms specialized in video advertising including LiveRamp (data enablement platform), SpringServe (ad server platform for video advertising) and Publica (CTV advertising platform) to integrate its solutions and provide users with contextual data to improve cross-screen inventory targeting. 

Funding & Financials 

In April 2021, IRIS.TV raised USD 18 million in series B funding round led by Intel Capital. The funding was used to accelerate its product development.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Company Brief


HQ location:
Los Angeles CA USA
Founded year:
2013
Employees:
11-50
Total Funding:
USD 24.1 million
Last Funding
USD 18.0 million, Apr 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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