Zillow Group

Zillow Group has a portfolio of real-estate technology brands, including online marketplaces (Zillow and Trulia), a direct buying platform (Zillow Offers), a home lending platform (Zillow Home Loans), as well as other property management and transaction platforms such as Zillow Rental Manager (a rental management service), Premier Agent (an advertising and lead generation services), dotloop (a transaction management service), and Zillow Closing Services (a provider of title and closing services).

In August 2023, Zillow Group completed its acquisition of Spruce Holdings, Inc. This strategic move integrated Spruce's digital closing capabilities into Zillow's operations, enhancing Zillow's ability to streamline real estate transactions. As part of Zillow, Spruce's technology supported Zillow's mission to create a more integrated and efficient home-buying experience. The acquisition allowed Zillow to leverage Spruce's expertise in title and settlement services, further simplifying the process for home buyers and sellers within the Zillow ecosystem.In October 2023, Zillow Group entered into an acquisition agreement with Follow Up Boss , a customer relationship management platform focused on real estate professionals, for a sum of USD 500 million. Through this acquisition, Zillow planned  to leverage the Follow Up Boss platform to improve customer experience and support further investments across its product offerings. In December 2022, Zillow Group acquired VRX Media , a property media and marketing services platform, for an undisclosed sum. Through this acquisition, Zillow Group was to provide VRX Media's services through the ShowingTime+ software and leverage its platform and technology to offer property listing services with interactive media under its ShowingTime+ brand. Zillow acquired Virtual Staging AI (VSAI) in October 2024 for an undisclosed sum, to leverage VSAI's technology and allow real estate professionals to upload room photos, select a room type and furniture style, and create high-quality, fully staged images instantly.

Zillow reported total revenue of USD 1.9 billion for FY2023 (down 1% YoY), compared to total revenue of USD 2.0 billion recorded a year ago. The company reported a 6% YoY decline in adjusted EBITDA margin to an adjusted EBITDA of USD 391 million recorded in FY2023 (translating to an adjusted EBITDA margin of 20%), compared to an adjusted EBITDA of USD 514 million in FY2022 (translating to an adjusted EBITDA margin of 26%).

Key customers and partnerships

In August 2022, Zillow Group partnered with Opendoor to bundle product offerings, allowing users of Zillow to access Opendoor Offers (Opendoor’s iBuyer solution) and use it as a standalone product or alongside Zillow’s other offerings such as financing, closing, and agent selection solutions.

In August 2023, the company partnered with Redfin to automatically share new construction listings from Zillow's platform to Redfin, aiming to increase visibility for home builders and provide Redfin users with more options as demand for new homes rises as a result of limited existing home inventories.