Zillow Group

Zillow Group has a portfolio of real-estate technology brands, including online marketplaces (Zillow and Trulia), a direct buying platform (Zillow Offers), a home lending platform (Zillow Home Loans), as well as other property management and transaction platforms such as Zillow Rental Manager (a rental management service), Premier Agent (an advertising and lead generation services), dotloop (a transaction management service), and Zillow Closing Services (a provider of title and closing services).

The company revenue is divided into three main segments:

1) Home: Revenue from direct buying and selling of properties (73.8% of total revenue for FY2021)

2) Internet, media, and technology (IMT): Revenue from rental management, advertising, transaction management, business software solutions, construction marketplaces, and others (23.2% of total revenue for FY2021)

3) Mortgage: Revenue from mortgage advertising, mortgage originations, sales of mortgages, and mortgage software solutions (3.0% of total revenue for FY2021)

In October 2023, Zillow Group entered into an acquisition agreement with Follow Up Boss , a customer relationship management platform focused on real estate professionals, for a sum of USD 500 million. Through this acquisition, Zillow planned  to leverage the Follow Up Boss platform to improve customer experience and support further investments across its product offerings. In December 2022, Zillow Group acquired VRX Media , a property media and marketing services platform, for an undisclosed sum. Through this acquisition, Zillow Group was to provide VRX Media's services through the ShowingTime+ software and leverage its platform and technology to offer property listing services with interactive media under its ShowingTime+ brand. 

Key customers and partnerships

In August 2022, Zillow Group partnered with Opendoor to bundle product offerings, allowing users of Zillow to access Opendoor Offers (Opendoor’s iBuyer solution) and use it as a standalone product or alongside Zillow’s other offerings such as financing, closing, and agent selection solutions.

Funding and financials 

Zillow reported total revenue of USD 1.9 billion for FY2023 (down 1% YoY), compared to total revenue of USD 2.0 billion recorded a year ago. The company reported a 6% YoY decline in adjusted EBITDA margin to an adjusted EBITDA of USD 391 million recorded in FY 2023 (translating to an adjusted EBITDA margin of 20%), compared to an adjusted EBITDA of USD 514 million in FY2022 (translating to an adjusted EBITDA margin of 26%).