Xebra Brands Ltd. is a cannabis company focused on the development and commercialization of cannabis-infused beverages, wellness products, and other cannabis-derived offerings. Its flagship product is Vicious Citrus, a non-carbonated THC/CBN infused lemonade beverage. Vicious Citrus OG, the initial variant, contains 10mg of THC and 2mg of CBN, making it one of the few beverages in Canada with CBN, a unique cannabinoid gaining popularity in North America.
Xebra launched Vicious Citrus OG in Canada in August 2022, with availability initially in Ontario through over 1,300 licensed cannabis retailers. By September 2022, the product expanded to Saskatchewan, with plans for further national distribution. Xebra aims to introduce additional Vicious Citrus SKUs and other cannabis-infused beverages in the near future.
In Mexico, Xebra obtained an irrevocable cannabis injunction through its subsidiary Desart MX, positioning the company as a first-mover in the Mexican cannabis sector. Xebra is evaluating partnerships for cultivating, processing, and manufacturing cannabis products, particularly those with low THC levels.
Xebra exited its operations in Colombia and the Netherlands in 2022, citing challenges in gaining a competitive edge and high production costs, respectively. The company remains focused on establishing a low-cost production base in Mexico and introducing its unique cannabis brands and formulations in Canada.
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