Vooks

Vooks offers a subscription-based, ad-free curated library of children's books converted to video with narration and some slow-paced animation, allowing children to read along while watching. Aimed at young children aged 6 months to 8 years, Vooks promotes reading aloud to develop fluency and comprehension. The company was founded by siblings Marshall Bex and Shannon Bex, and Russell Hirtzel, and is reportedly the first-ever streaming service for books with illustrations, read-along text and animations.

In February 2020, Vooks raised USD 12 million in Series A funding; however, the investors and purpose of the funding were not disclosed. In November 2020, the company raised USD 21.9 million in equity investments from more than 30 investors.

In November 2020, Vooks partnered with United Way of Metropolitan Dallas (UWMD), a community-based, nonprofit social change organization, and Atmos Energy, a natural gas distributor, to provide around 78,000 one-year Vooks subscriptions for children aged 3 to 6 and early education teachers in the Greater Dallas area. The program is funded by a USD 1 million contribution from Atmos Energy, and contributes to UWMD’s Aspire United 2030 education goal of increasing the number of North Texas students reading at grade level by third grade by 50%. Similarly, in March 2021, the company partnered with Reach Out and Read Of Greater New York (ROR GNY), a nonprofit organization of healthcare providers who promote early literacy. The partnership aims to provide more than 75,000 preschool children with one-year Vooks subscriptions starting in March 2021.

In July 2021, it was reported that Vooks is offering its service to authors and producers as a way of quickly testing ideas with audiences through simple animated shorts. Thereby, Vooks expands its library of original content while authors and producers get real-time performance data.