Verdify

Based in the Netherlands, Verdify is a food tech company specializing in personalized nutrition through its innovative AI-driven platforms, Noory and Swapmeals. Verdify aims to support individuals in making healthier food choices tailored to their unique dietary needs.

Noory, launched in August 2023, is a digital nutrition guide to help users with specific dietary challenges such as food allergies, digestive issues, and weight management. The platform utilizes advanced AI to assess nutritional needs, optimize food intake, create personalized meal plans, and monitor progress. Verdify has also developed a healthcare version of Noory called NooryMed, which processes medical data to generate personalized meal plans addressing dietary challenges faced by patients during treatment while aligning with healthcare providers' recommendations.

Swapmeals is an online recipe platform that personalizes recipes to match individual nutrition profiles, taking into account personal health conditions, preferences, and dietary restrictions. Through the platform, users can create a personalized nutrition profile that factors in over 15 parameters like allergies, lifestyle preferences, taste likings, and dietary needs. The platform then tailors existing online recipes by swapping ingredients unsuitable for the user's profile with compatible alternatives while maintaining taste and nutrition.

Verdify's technology can also convert recipes into healthier versions like plant-based, gluten-free, or low-sodium alternatives. The company aims to promote a gradual shift toward sustainable and healthier eating patterns through simple product swaps and plans to introduce “swap” buttons on recipe websites for easier conversions.

The company also works with enterprise clients to offer services to promote food brands, recipes, and offer custom food trend reports and insights.

As of July 2024, Swapmeals had over 40,000 monthly visitors across the UK and Netherlands.

Key customers and partnerships

Verdify's retail technology was operational on 40 recipe websites as of January 2024, with plans to implement the software in supermarket and food company platforms to expand its reach significantly. As of August 2024, the company was in discussions with retailers to integrate its swap technology on their websites. Additionally, the company collaborated with pharmaceutical giant Roche to test its NooryMed platform for breast cancer treatment.