Bold Metrics

Bold Metrics is an AI-powered software-as-a-service (SaaS) company that specializes in body modeling technology for the apparel industry. Their proprietary AI Body Modeling solution accurately captures customer body measurements and preferences, enabling apparel brands to provide personalized size recommendations and virtual fitting experiences. This data-driven approach helps reduce return rates, boost conversions, and drive sustainability efforts by minimizing textile waste.

Bold Metrics' technology utilizes machine learning algorithms and an extensive database of over 45 million body models to create highly accurate virtual avatars. These avatars are then mapped to product specifications, providing customers with precise fit assessments tailored to their unique body shapes and fit preferences. The company's solutions cater to ready-to-wear, on-demand, and custom apparel, both online and in-store.

In addition to its core offerings, Bold Metrics has introduced innovative technologies like the Body Data NFT. This blockchain-based solution securely stores customers' body data, facilitating seamless integration with Web3 applications, online shopping experiences, and even virtual fitting in the metaverse.

Key customers and partnerships

Bold Metrics has established partnerships with several notable apparel brands and retailers, including Canada Goose, Tailored Brands (Men's Wearhouse, Jos A. Bank), SuitShop, Blue Delta Denim, UpWest, and SIMMS. One of its clients, FireDex, a fire-fighter suit company, has successfully implemented Bold Metrics' Virtual Sizer for custom fire suit fittings, eliminating the need for in-person fittings and streamlining the process.

Additionally, Bold Metrics has teamed up with Loop, a returns management platform, to enhance data integration and provide apparel brands with actionable insights to optimize their operations and reduce return rates further. Brands like UpWest and Criquet Shirts are already leveraging the combined solutions from Bold Metrics and Loop, achieving compelling results in reducing returns.