Prisync

Prisync is an intelligent pricing software-as-a-service (SaaS) solution designed for ecommerce businesses of all sizes. Founded in 2013 in Istanbul, Turkey by Burc Tanir, Samet Atdag, and Neslihan Sirin Saygili, the company's platform enables users to track competitor pricing and optimize their own pricing strategies. Prisync's core offering revolves around automated competitor price tracking, monitoring, and dynamic price optimization tailored for online retailers.

The platform leverages advanced algorithms and machine learning capabilities to extract and analyze competitor pricing data in real-time. This data-driven approach allows Prisync's clients to make informed pricing decisions, ensuring they remain competitive while maximizing profitability. As of 2024, the company serves over 600 businesses across 60 countries, catering to a diverse range of industries and sectors within the ecommerce domain.

Prisync has established strategic partnerships with industry leaders like Magento and Shopify, further enhancing its integration capabilities with popular ecommerce platforms. The company has pursued an active acquisition strategy, acquiring competitors like Spotlite in Australia (March 2019), Competitor Price Watch in the UK, and most recently, Marguard in Lithuania (July 2021). These acquisitions have expanded Prisync's customer base, solidifying its position as a leading player in the ecommerce pricing optimization space.

Furthermore, Prisync has secured funding from prominent investors, including a USD 1.1 million seed round led by Istanbul-based Collective Spark and German VC firm ESOR Investments in January 2020. This capital injection has enabled the company to accelerate product development and customer acquisition efforts.