Sift

Sift is a leading provider of digital trust and safety solutions, offering comprehensive fraud protection for businesses across various industries. Founded in 2011, Sift leverages advanced machine learning algorithms and real-time data analysis to detect and prevent fraudulent activities across multiple channels, including web, mobile, and in-person interactions. The company's flagship product, the Digital Trust & Safety Suite, encompasses modules such as payment protection, account defense, content integrity, and trust and safety operations.

Sift's platform analyzes vast amounts of data, processing over one trillion events per year across more than 34,000 sites and apps worldwide. This extensive global data network enables Sift to detect new attack patterns within 250 milliseconds, providing near-instant protection for its customers. The company's solution is designed to combat various types of fraud, including payment fraud, account takeovers, fake accounts, and content abuse. Sift's technology employs real-time fraud detection, IP analysis, data enrichment, and behavior tracking to assess risk and assign scores to transactions and user actions.

Key customers and partnerships

Sift caters to a diverse range of industries, with a strong presence in financial services, fintech, ecommerce, food & beverage, travel, and ticketing sectors. Notable clients include McDonald's, DoorDash, Twitter, Wayfair, Birchbox, and Airbnb. In the igaming industry, Sift has partnered with operators that account for 75% of the US market and secures more than USD 45 billion annually. The company's global client base spans over 160 countries, reflecting its widespread adoption and effectiveness in combating fraud on an international scale.

Sift has established partnerships to enhance its offerings and expand its reach. In November 2023, the company integrated Keyless into its platform, providing a passwordless multi-factor authentication solution that allows users to authenticate using biometrics across any device or platform. This addition strengthens Sift's account security capabilities and improves user experience by reducing friction in the authentication process.