Aurea Software

Aurea offers an enterprise software platform which features a suite of tools including process management, messaging, CRM, email marketing, emergency notification, and collaboration software. Aurea refers to itself as the “Netflix of business software,” allowing users unlimited access to its portfolio of products with a single subscription. However, certain enterprise products start at a higher price point. 

Aurea has been active in the M&A space with a reported 17 enterprise software business mergers and acquisitions since its inception. In August 2021, the company acquired Xant.ai (formerly InsideSales.com), a sales engagement platform primarily targeting enterprise customers. Founded as InsideSales in 2004, the company rebranded as Xant.ai in November 2019. Following the acquisition, Aurea reinstated Xant.ai to its original name, InsideSales.com. 

The platform’s core products are its Revenue Acceleration Cloud and Playbooks. It also features sales cadence, customer relationship management (CRM) automation, buyer scoring, and analytics reporting.

The cloud offering includes its “Real Intelligence” platform which uses artificial intelligence (AI) and CRM data from existing software such as Salesforce, SAP and Microsoft Dynamics. The platform’s data is compiled from over 50 billion interactions between buyers and sellers. This proves to be the platforms’ differentiator, providing insights on buyer preferences and behaviour on a collective basis to create individual buyer profiles.  As of September 2021, the platform has more than 183 million individual buyer profiles which feed into its Playbooks platform, assisting reps in determining how to engage prospects.

As of November 2020, the platform serves more than 2,000 customers which include Verizon, Fidelity Investments, Sage (a UK-based enterprise software company) and Dell EMC (a cloud computing and data storage company), and generated around USD 60 million in revenue in 2019.