WellBeam

Wellbeam Consumer Health is a diversified portfolio of wellness brands focused on ecommerce. The company's portfolio includes TruSkin, Eu Natural, and BioTRUST, which offer various products in categories such as skincare, vitamins, minerals, nutritional supplements, protein, collagen, healthy living, anti-aging, and digestive health. Wellbeam's strategy involves expanding its ecommerce strength, building an omni-channel retail presence, and launching new product innovations. The company aims to help consumers reach their wellness goals and live healthier lives.

Wellbeam has demonstrated a history of acquiring ecommerce-based wellness brands. In 2021, the company acquired Penetrex, a joint and muscle relief brand; Eu Natural, a provider of vitamin and mineral supplements; and TruSkin, a skincare brand offering plant-powered products. In January 2022, Wellbeam further expanded its portfolio by acquiring BioTRUST Nutrition, a direct-to-consumer ecommerce nutrition brand specializing in protein, collagen, and healthy aging products. This acquisition enhanced Wellbeam's data-driven multi-channel marketing capabilities and expanded its presence in the nutritional powders segment.

Wellbeam has developed expertise in data-driven digital and ecommerce activation, consumer-centric brand management, and new product development. The company's focus on ecommerce has been a key aspect of its business model. In April 2024, Wellbeam sold its Penetrex brand to Carlin Consumer Health, indicating ongoing portfolio management and strategic decisions.