StreetLight Data

StreetLight Data is a private company that provides software licenses to cities, companies, and organizations, allowing them to access anonymized data on how, when, and where people travel within specific geographic areas. The company's technology utilizes location services data voluntarily provided by individuals through their smartphones and GPS devices to generate detailed insights into transportation patterns.

StreetLight Data's offerings enable clients to gain a comprehensive understanding of mobility trends, including pedestrian, cycling, and public transit usage. This data-driven approach aims to assist urban planners, transportation agencies, and businesses in making informed decisions about infrastructure investments, project planning, and operational strategies.

The company's software can overlay demographic data from census information onto its mobility maps, providing valuable insights into how transportation networks serve different segments of the population based on factors such as race, income levels, and education. This capability allows clients to identify areas where transportation services may be lacking for vulnerable communities and take steps to address these disparities.

StreetLight Data's technology has been employed in various projects, including determining optimal locations for electric vehicle charging stations in California and developing parking plans for major events like the Pro Football Hall of Fame in Canton, Ohio. The company claims that its data-driven approach offers a more accurate and cost-effective alternative to traditional traffic studies and surveys, which often provide an incomplete picture of travel patterns.