42 Technologies is a retail analytics startup based in San Francisco that offers high-level enterprise software solutions for large retailers. The company has developed a web portal powered by an API that allows clients to query their data in real-time. This portal, dubbed the "Google search for business," enables users to access granular consumer information and gain insights into product performance, sales trends, and consumer behavior.
The company's technology addresses a fundamental mismatch between tech and business teams in sharing data within enterprises. By aggregating and analyzing item-level sales data, which amounted to approximately USD 800 billion in US CPG sales from brick-and-mortar locations in 2019, 42 Technologies empowers retailers to make data-driven decisions. Retailers can leverage this information to identify underperforming products, boost sales of high-rated offerings, and align their research and development efforts with consumer trends.
42 Technologies has established a strong product-market fit, with sales cycles ranging from six to twelve months for closing new customers. The company's ability to acquire new clients is driven by its capable founding team, comprising Cathy Han's consumer packaged goods (CPG) business experience and Nick Porter's technical background in computer science.
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