Kbox Global is a London-based startup that helps underutilized commercial kitchens set up delivery-only operations and offers a suite of 18 bespoke virtual restaurant brands for licensing, including Naan Stop, Masala Wrap Club, Holy Bao, and Dojo Bowls. The company works with pubs, restaurants, nightclubs, caterers, and several hotels including BestWestern, Great London Hospitality Hotels, Cedar Court Hotel, and Kew Green Hotels to maximize the potential of their existing commercial kitchen operations.
Kbox starts off by assessing kitchens based on variables like location, equipment, staff, size, and suppliers. The company then uses a data-driven approach to match kitchens with the right mix of brands. Kitchen staff are upskilled through a remote-training process, with Kbox providing their proprietary tech stack to integrate all delivery platforms, menu management, stock management, and EPOS integration. The company also supports its commercial kitchen partners with launch and marketing support.
As of 2020, Kbox had over 100 kitchens across the UK and had launched in 15 kitchens in Australia.
In 2021, Kbox launched a partnership with British supermarket chain Asda to trial a vegan concept called Veelicious. The concept took the form of a vegan butcher counter in a bid to cater to growing demand for plant-based products. The six-month trial coincided with Veganuary and took place at Asda’s Watford store, providing a consistent vegan butcher offering including facon, bean burgers, and meat-free meatballs. For Kbox, this partnership with one of the UK’s leading supermarket chains allowed the company to broaden its reach and offering. For Asda, Veelicious served as an avenue to better understand customer preferences and enhance their plant-based proposition.
In September 2020, Kbox raised USD 16 million in a venture round led by UK-based venture capital firm Balderton. Coupled with a July 2020 round of USD 7 million in a venture round led by Hoxton Ventures and SGH Capital, this brought the company’s total funding to USD 23 million. The funds were to be used for international expansion in India, Australia, and the US.
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