TapWow

Tapwow is a company that specializes in connecting customers through innovative smart packaging solutions. Through its Connected Platform, the DIRX2, Tapwow leverages AI, machine learning, and targeted data visualization to offer its solution as a component-based system, giving users the flexibility to leverage existing vendors for authentication, blockchain, and tracking. The DIRX2 Digital ID serves as a unique identifier for each product, facilitating a “hand-to-brand” connection, allowing brands to engage directly with consumers through smart markers such as NFC, QR codes, and RFID, and distribute the data to internal and external systems (such as ERPs). The platform enables targeted content delivery via smartphones, allowing brands to tailor experiences based on multiple factors. Tapwow's solutions include brand protection features, including anti-counterfeiting and product diversion detection. The platform enables serialized product information, improving traceability, forecasting, and recall capabilities throughout the supply chain. By building customer engagement, Tapwow conducts a digital customer audit, providing valuable insights into the supply chain and customer behavior. The company also offers a white-label solution for enterprises and a partner program to connect users with hardware suppliers, tag and sensor manufacturers, and creative and digital agencies.

Key customers and partnerships

In February 2021, the company partnered with Avery Dennison, a provider of innovative packaging materials solutions, to offer a kit with Avery's NFC and Tapwow's tag management software platform. In March 2023, the company partnered with Identiv, a global provider of IOT digital security and identification, to enhance tag management, content delivery, and analytics solutions on Tapwow's platform.