Front Finance

Front Finance is a fintech company that provides a mobile application to serve as a companion for investment platforms like Robinhood and Coinbase. Launched in 2020, Front's app aims to guide novice investors in making better investment decisions across different asset classes including stocks, cryptocurrencies, and other securities.

The company's core product is a smartphone app available on iOS and Android that integrates with popular retail investment platforms. Front's app analyzes a user's current holdings and trading activity, and provides data-driven guidance and education to improve their investment strategy and portfolio management. This includes portfolio analysis, risk management tools, asset allocation recommendations, and tutorials on investing fundamentals.

As a registered investment advisor (RIA) regulated by the US Securities and Exchange Commission (SEC), Front employs a freemium model where its app's core functionality is available for free to all users. The company may offer premium tiers with advanced features and more personalized advice for a subscription fee. By targeting self-directed retail investors on established investment platforms, Front aims to democratize access to professional-grade portfolio management tools and financial guidance typically available only to institutional or high net-worth investors working with human advisors.

Front's key differentiator appears to be its ability to integrate investment data across multiple broker accounts into one unified interface and provide customized recommendations powered by quantitative models and algorithms. This allows users to seamlessly manage all their investment activities within the Front app ecosystem.