Nosto

Nosto is a comprehensive commerce experience platform that enables online retailers to deliver personalized shopping experiences across multiple channels and devices. At its core, Nosto leverages machine learning algorithms to analyze customer behavior data, allowing it to provide tailored product recommendations, personalized content, and dynamic category merchandising. The platform aims to make every customer interaction relevant by offering features like segmentation, A/B testing, pop-ups, and personalization for mobile apps and in-store experiences.

One of Nosto's key offerings is its personalized search solution, which utilizes customer intelligence and segmentation to optimize the entire shopping journey. 69% of shoppers go directly to the search bar, highlighting the importance of providing a seamless search experience. Nosto's platform enables retailers to implement site-wide personalization, merchandising, segmentation, and testing strategies natively.

Nosto has expanded its capabilities through strategic acquisitions, including the user-generated content platform Stackla in June 2021, ecommerce search company SearchNode in January 2022, and AI-powered product discovery platform Findologic in January 2023. These acquisitions have allowed Nosto to enhance its product development roadmap and solidify its position as a leader in the commerce experience space.

As of February 2023, Nosto reported working with over 2,500 retailers across 100 countries, including notable brands like Paul Smith, Kylie Cosmetics, Muji, Dermalogica, Centric Brands, and Princess Polly. The company's clients have experienced significant benefits, such as a 22% increase in year-over-year GMV compared to the industry average of 14% (as of September 2018), a 20% increase in average order value, and a 2x increase in conversion rate (CVR) for personalized search.