RxDiet

RxDiet is a New York-based startup that provides an AI-driven personalized nutrition platform. The company offers healthcare-covered access to customized nutrition programs, recipes, and fresh ingredient delivery. RxDiet's AI technology automates online grocery shopping and creates personalized nutrition plans tailored to users' health concerns, body composition, and food preferences. The platform is designed to improve health outcomes, lower costs, and eliminate food waste.

Users can access RxDiet's services through a mobile app, where they input their healthcare membership ID and provide information about their health status and dietary preferences. The AI system, in conjunction with RxDiet's live care team, then generates personalized nutrition programs and recipes. The company partners with national grocery chains to source and deliver fresh ingredients directly to users, enabling them to prepare medically tailored meals at home.

RxDiet's platform is particularly focused on engaging chronically ill and vulnerable populations. The company has reported a 76% app usage rate among seniors, with an average user age of over 78. As of July 2024, RxDiet had partnered with two of the three largest health insurers in the US, with these plans fully covering the program's costs for their subscribers. In Aetna programs, RxDiet achieved a 97 Net Promoter Score (NPS), indicating high user satisfaction.

In July 2024, RxDiet secured USD 3 million in seed funding led by Giant Ventures, with participation from Better Ventures, Form Life, and angel investors. The company planned to use this funding to expand its team, strengthen its grocery network, and offer its services to a wider range of healthcare payers. Additionally, RxDiet announced plans to launch a low-cost digital tool to increase affordability for insurers.

Key customers and partnerships

RxDiet has established partnerships with two of the three largest health insurers in the US as of July 2024. These insurers cover the full cost of the program for their health plan subscribers. One of the notable partnerships is with Aetna, where RxDiet's program has demonstrated high engagement and satisfaction rates.

The company has also formed partnerships with national grocery chains to enable the provision of locally sourced ingredients for patients to prepare their medically tailored meal plans. These partnerships are crucial for RxDiet's ability to deliver fresh ingredients directly to users across different geographical locations.