Boldin is a digital-first financial planning platform that provides comprehensive financial planning tools and resources for individuals and enterprise partners. The platform's technology includes a proprietary modeling and AI-driven engine that considers thousands of scenarios, enabling users to perform holistic accumulation and decumulation planning with digital guidance. The platform analyzes users' financial health across more than 20 metrics through its Financial Wellness Dashboard, which grades users' status as excelling, progressing, or vulnerable. The company operates on a subscription-based model, offering a free basic planner service and a premium PlannerPlus subscription for USD 120 annually. Enterprise partners, including wealth managers, banks, and insurance companies, can utilize Boldin's APIs, planner, calculators, and advisor tools to develop white-labeled or co-branded platforms.
As of June 2023, users on the Boldin platform reported 94% more in retirement savings than the national average, with 74% of PlannerPlus users having a 90% or higher chance of retirement success on their baseline plan. The platform manages over USD 300 billion in assets through its direct-to-consumer product. The company rebranded from NewRetirement to Boldin in September 2024.
Key customers and partnerships
Boldin serves over 350,000 individual users directly, with millions more accessing the platform through enterprise partnerships. Notable enterprise clients include Nationwide and RTX, which offer Boldin's planner, calculators, and educational classes to their employees as financial wellness benefits. The company has partnerships with 10-15 RIA firms using the licensed platform and works with several technology-forward RIAs. The platform is also utilized by wealth managers, banks, and insurance companies for white-labeled or co-branded solutions.
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