Bluecore

Bluecore provides a subscription-based platform that integrates shopper identification, behavioral data, and product catalog information to build comprehensive customer profiles. These profiles feed into predictive models that analyze factors like category affinity, purchase likelihood, and at-risk buyers to trigger personalized communications tailored to each shopper's preferences and intent signals. The platform automates the audience segmentation, message content, and channel selection process, reducing manual workflows by up to 80%.

Bluecore's patented technology combines real-time shopper activity with live product data at the SKU level, including stock status, pricing, size, and color variations. This three-pronged dataset fuels over 20 predictive models that drive personalized product recommendations, targeted promotions, and timely messaging across the customer lifecycle. The platform has processed 300 billion behaviors, cataloged 500 million products, and driven over USD 11 billion in revenue for clients as of 2023.