Facteus

Facteus is a leading provider of alternative data and insights into the consumer transaction industry. The company specializes in transforming raw financial transaction data into actionable information through its innovative synthetic data process. This process safely removes personally identifiable information while preserving statistical relevance, enabling the data to be used for analytics, machine learning, AI, and other strategic use cases without compromising privacy.

Facteus' flagship offering, the US Consumer Payments data panel, provides comprehensive insights into consumer spending behavior across various demographics, including millennials, Gen Z, and underbanked segments often underrepresented in other data sets. With over 40 million active payment cards, encompassing credit, debit, alternative debit, health, and payroll cards, Facteus boasts the largest and most diversified transaction data panel in the alternative data industry.

The company's data solutions are utilized by economists, policymakers, retailers, universities, investors, and key decision-makers to understand consumer spending trends, predict inflationary patterns, forecast retail sales, and analyze company performance metrics. Facteus' data has consistently demonstrated its value as a leading indicator for economic reports and consumer price indexes.

In 2022, Facteus further solidified its position as an industry leader by expanding its consumer base, growing its real-time CPG data solutions, establishing strategic partnerships with leading financial institutions, and broadening its reach into new industries and markets. In October 2023, the company's Ultra data offering set new industry benchmarks for speed, precision, and comprehensive insights, cementing its status as the top-performing transaction dataset in the alternative data industry.

Key customers and partnerships

Facteus has established notable partnerships with various companies and organizations, leveraging its innovative data solutions to drive strategic growth and enhance customer understanding.

In May 2024, Facteus announced a groundbreaking partnership with District Taco, a rapidly expanding fast-casual Mexican restaurant chain. Through this collaboration, District Taco gained access to Facteus' comprehensive consumer spending data, enabling data-driven decision-making for market trend analysis, customer behavior understanding, and strategic location identification for future expansion.

Furthermore, in January 2022, Facteus formed a strategic partnership with 1010data, a leading provider of analytical intelligence to the retail, consumer brands, and capital markets sectors. This partnership allowed Facteus to acquire 1010data's Equity Intelligence business, strengthening its position in delivering transaction data insights and analysis to the investment services industry. Concurrently, 1010data gained access to Facteus' US Consumer Payments data panels to enhance its offerings for retail and consumer brands clients.