Bridged

Bridged is a UK-based AdTech firm that offers a no-code platform to build personalized and automated campaigns for publishers and marketers. The firm's solution can be embedded in a company's website where its AI-powered algorithms gather first-party data to better understand visitor intent and locate hotspots across content (text, audio, or video) that are most likely to drive conversions. Based on the user segments identified, the AI then suggests the "next best action" to increase the chances of converting new leads into customers. The solution also provides impact measurement tools in a privacy-preserving manner where the platform is compliant with GDPR and the UK Government’s Data Protection Act. As of February 2023, the firm's solutions were used by the UK Government, Esade, and Social Nest Foundation.

Bridged claimed that its AI solution can help companies simplify their technology stack and reduce overhead costs by 33%, eliminating the need for multiple software systems. Additionally, it also claimed to increase conversion rates by up to 10x and provide up to 50x more privacy-first data.

Funding and financials

In January 2023, the company raised GBP 575,000 (~USD 709,877) in a pre-seed funding round led by BY Venture Partners. It intended to use the funds for further platform development and to expand its sales team over the following 12 months.