RootNote

RootNote is a software-as-a-service (SaaS) platform designed to empower content creators by providing them with data and actionable insights. The company believes that all content creators are businesses, and all businesses are content creators. RootNote's platform allows creators or managers to connect various revenue streams and data sources, such as social media platforms, streaming platforms, distribution statements, Twitch, and Patreon, into a single place. This provides a holistic view of the creator's content and business, enabling them to make informed decisions based on data-driven insights.

The platform offers features like benchmarking, goal-setting, and data visualization tools to help creators understand their audience and revenue streams better. RootNote also allows users to organize and track every platform they use for content distribution, audience engagement, and brand building through its "Creator Stack" feature. Users can connect these platforms directly to RootNote, enabling seamless data integration.

RootNote's customizable "Dataspaces" feature allows users to create unique visualizations tailored to their specific needs, such as tracking account progress, pitching brand collaborations, or summarizing events and activations. The platform caters to a wide range of creators, including musicians, YouTubers, livestreamers, influencers, athletes, brands, teams, and companies.

Key customers and partnerships

In May 2024, RootNote announced a USD 1.5 million pre-seed funding round led by Elevate Ventures, with participation from Sequoia, Popstar Ventures, Hilltop Venture Partners, Techstars, eonCapital, Sports Tech HQ, Johnson Venture Partners, Flywheel Fund, Alderbrook Companies, and notable angel investors. This funding has enabled RootNote to expand its team and platform features, making it available to a wider range of companies, universities, and organizations.

As of May 2024, RootNote's platform is being used by NFL teams, Minor League Baseball (MiLB) teams, talent agencies, media and esports companies, universities, brand name creators, and NIL (Name, Image, and Likeness) groups. The platform's early users primarily consist of full-time music creators, Twitch livestreamers, and large management teams across the US, Canada, and the UK.