Kellogg's

Kellogg Company (NYSE: K) (operating as Kellogg’s) was incorporated in 1922 and is one of the largest global manufacturers and marketers of snacks and convenience foods (cereal, frozen foods, noodles, etc.) The company was added to the S&P 500 Index in 1989 and has grown through key acquisitions of major brands like Pringles (from Proctor & Gamble) in 2013 and RXBAR in 2017. In 2022, Forbes ranked Kellogg’s the 15th largest food & beverage company globally. Furthermore, it was ranked the fourth most valuable food brand worldwide in 2021, only behind Nestlé, Yili, and Danone. The company generated revenue of USD 15.3 billion in 2022.

Its principal product offerings are snacks such as crackers, crisps, and portable wholesome snacks, marketed under household names like Kellogg’s, Cheez-It, Pringles, and Pop-Tarts. The company is the leading global producer of cereals and cereal bars, and its brands include Kellogg’s, Kashi, and Bear Naked. The Frozen category primarily sells frozen breakfast foods such as waffles, pancakes, and french toast sticks, under the brands Eggo and Morningstar Farms. The Noodles and Other category comprises a range of noodles produced under its own brand name as well as revenue from its 50% stake in Multipro, a premier sales and distribution company in Nigeria and Ghana.

The North American segment accounts for ~59% of the company’s net sales, dominated by its sizeable snacks business in the region, followed by the fastest-growing segment of AMEA (Asia-Pacific, Middle East, and Africa). It plans to separate its North American cereal and plant-based businesses by end-2023 to better explore the potential of the resulting three independent public companies.