We are a private equity team that provides growth capital to small and medium-sized businesses across the UK. We are the private equity division of Puma Investments, which manages a series of investment funds on a discretionary basis. This means we have capital in hand, ready to deploy – so we can move quickly to help you. We operate across the country from our offices in London, Liverpool and Edinburgh and are part of an organisation that raised its first private equity fund in 1996. We are proud of the strong relationships we build, and look forward to supporting your future success.

Puma Private Equity

Pershing Nominees

HR Duo

We give access to enterprise-level HR services and support. We help manage the entire employment cycle - from onboarding to exit - no matter where in the world your staff are based. We do it through blending the right tech with some of the most experienced HR minds and expertise around. You can automate up to 80% of your HR day-to-day while staying compliant, freeing you up to focus on what really matters. It’s like having a team always working away on your behalf, and only a click away.

HR Duo is an Irish HR tech company offering a solution for automating ~80% of HR tasks, ensuring compliance and efficiency through a process claimed to be a unique combination of technology and expertise. In May 2023, the company opened its European software hub in Romania with seven employees, targeting growth among SMEs in Ireland and globally. The company planned to hire an additional 10 employees over the next two years to support its core team of 45 in Ireland.

Distributed workforces require new solutions for office operations, HR, payment, and more.

Remote Work Infrastructure

Going back to the heritage of HR capability Jerome Forde, CEO and founder HR Duo

HR Duo is an Irish HR tech company offering a solution for automating ~80% of HR tasks, ensuring compliance and efficiency through a process claimed to be a unique combination of technology and expertise. In May 2023, the company opened its European software hub in Romania with seven employees, targeting growth among SMEs in Ireland and globally. The company planned to hire an additional 10 employees over the next two years to support its core team of 45 in Ireland.The platform’s technology offerings include smart documentation, performance management, applicant tracking, leave management, and attendance. Their tools aim to streamline HR processes, improve performance, automate hiring, manage leaves, deliver training, and simplify time tracking and scheduling. The platform’s target market is SMEs with 50–1,000 employees. The platform also offers onboarding support, document and policy management, an employee assistance program, and employee relations advice.Funding and financialsIn January 2023, HR Duo secured EUR 4.5 million in Series A funding, with Puma Private Equity as the lead investor. The funding was allocated for the company's expansion plans, primarily by increasing its headcount across its offices in Ireland, the UK, and Romania.As of January 2023, HR Duo had reported an average compound revenue growth of 53% annually within its two-year operating period.

ActivTrak is a cloud-based productivity monitoring software provider. The platform offers data and analytics which can be used to detect workplace productivity gaps. The platform collects data from employee activity logs and computer screenshots, although it does not log keystrokes or record video of a user’s screen. ActivTrak also facilitates a range of tasks for admins such as blocking websites, flagging suspicious activities, IP address connections, and monitoring web, and app traffic.Other features offered include productivity reports and coaching, headcount and workload management and personal insights. In November 2023, the company added capabilities to measure the usage of AI tools, automatically detecting and classifying the use of such tools and websites to help organizations manage and improve AI adoption across the workforce.Activtrak generates revenue via monthly subscriptions (USD 10 and USD 17) per user, and custom pricing for larger enterprises.Key customers and partnershipsAs of April 2024, over 9,500 enterprises used ActivTrak’s platform, notably including Allstate, asembia and Nobu. ActivTrak closed 2023 with a 40% growth in its customer base (adding ~2,200 customers).Funding and financialsIn November 2020, ActivTrak raised USD 50 million in a Series B round led by Sapphire Ventures. Sapphire Ventures CEO and managing director joined ActivTrak’s board as part of the deal. The new proceeds were earmarked for scaling global sales and marketing campaigns, expansion of its platform using AI driven analytics, and improving integration with its technology partners.

ActivTrak

inFeedo is a people predictive analytics company based in India. The Y Combinator-backed startup founded in 2013 is currently focused on “Amber” (launched in 2016), an AI-enabled bot that helps manage employee engagement, predict attrition, and get a pulse on company culture in real time. The company also offers AI-driven exit surveys and analytics to improve retention.Key customers and partnershipsAs of April 2024, over 700,000 users across 250 organizations utilized inFeedo’s platform. Notable clients included GE Healthcare, Puma, Tata Group, and Lenovo.Funding and financialsIn its latest funding round (<a href="https://sp-edge.com/updates/9099">March 2022</a>) inFeedo raised USD 12 million in Series A funding led by Jungle Ventures, reportedly tripling its valuation from less than 18 months ago. The fresh funds will be used for its second employee stock ownership plan (ESOP) buyback for all employees and its go-to-market activities in North America. Further, the company claims it has achieved annual revenue of USD 1.6 million as of November 2020.

inFeedo

Donut provides solutions to keep employees engaged with casual conversations. Its first product, Intros, makes connections between teammates via Slack to emulate quick meetups and in-person introductions at work, which are now virtual.Donut’s new product, Watercooler, launched in October 2020. It attempts to reinvent the micro-interactions between employees at the office watercooler online. The product will integrate with Slack, where a newly-designated channel for Watercooler will be created. The product will post questions automatically within the customers’ desired frequency and pre-selected topics.The company uses a freemium subscription model with paid plans starting at approximately USD 2 per user per month.Key customers and partnershipsThe company claims it has supported four million connections (one million since the Covid-19 pandemic) across its 12,000 customers, including companies such as Okta, Zapier, Slack, The New York Times, and Invision.Funding and financialsDonut announced a USD 12 million funding round led by Accel, along with its new product, Watercooler. The USD 12 million raised was accumulated over multiple rounds before the Covid-19 pandemic, with proceeds earmarked for product development.

Donut

Matter is an employee feedback platform founded by Brett Hellman. Hellman was the founder of messaging app “Hall”, which was founded in 2011 and later sold to Atlassian for USD 20 million in 2015.Matter uses 360-degree feedback to evaluate skills in employees which are linked to career success. The platform links skills such as influence, inclusiveness, empathy, resourcefulness, and multitasking to evaluations. Matter is currently available in beta.

Matter

Mesh is a Y Combinator-backed company that allows employees to set goals, track tasks, share feedback, and engage in one-on-ones. The company also offers an AI coach (Mesh Maven) to help employees stay in line with their key objectives, improve the quality of feedback provided and summarize 1:1s. Mesh also offers nudges and surveys to improve employee engagement alongside relevant analytics.The company generates revenue via monthly subscriptions per user, priced at USD 4 (Base) and USD 7 (Premium).&nbsp;Key customers and partnershipsAs of April 2024, the company served over 100+ enterprises, including NTT Data, Grant Thornton and Groww. The platform also offers integrations with third-party software such as Gmail, Microsoft Teams and Slack, among others.Funding and financialsIn its most recent funding round (<a href="https://sp-edge.com/updates/9768">April 2022</a>) Mesh raised USD 11 million in Series A funding led by RTP Global. The fresh funds were earmarked to expand its global footprint across the US and APAC regions. In line with this, the company planned to expand its headcount across the engineering and sales departments.

Mesh

Companies offering tools to infer employee morale (through surveys and quick assessments) and productivity, including functions for goal setting, review, and feedback.

Companies that offer the entire spectrum of HR tools including payroll processing benefits, onboarding, compliance, analytics, scheduling etc

Companies providing either standalone or combined payroll and benefits services to businesses.

EoR - Companies that assist businesses in hiring distributed teams globally in compliance with foreign labor laws. EoRs become the legal employer of offshore employees. Solutions include payroll, benefits, and taxes.

PEO - Companies that offer similar services to EoRs but establish a co-employment arrangement with businesses and do not become the legal employer.

Companies offering tools such as chatbots, surveys, games, and other activities to infer, assess and improve employee morale and sentiment.

Companies that provide a centralized space for employees to access internal and external resources, enterprise applications, and enable workers to communicate across departments, and stay up to date on organizational announcements.

Solutions in this industry hub are predominantly offered under a B2B SaaS model

Employee and performance management solutions use AI/Ml to infer engagement insights and sentiment analysis

Offers tools for companies to hire contractors globally, and conduct employee and performance management

HR Duo

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