Veesual

French company Veesual offers a “virtual try-on” platform for fashion ecommerce, allowing shoppers to select from a diverse range of models and view any clothing combination offered by a store. The company aims to allow stores to drive engagement and increase conversion rates by allowing shoppers to view how clothing may look on a person similar to themselves, prior to purchase. Veesual’s offering includes the following:

1) Mix and Match: Allows shoppers to select a model and swipe to see different outfits

2) Switch Model: Lets users view an outfit on multiple different models

3) Digital Dressing Room: Allows shoppers to style outfits from a selection of clothes

Veesual allows ecommerce businesses to upload product images and photos of models directly to their platform without having to generate 3D models. The platform uses deep-learning algorithms to combine images of clothing with models, creating photorealistic representations of products.

Key customers and partnerships 

As of May 2024, the platform primarily served fashion designers and retailers, including Jules, La-redoute, Sustainable.com, Marine Henrion, and Gemo.