MTS is a venture capital firm that offers seed-stage investments for startups. It was founded in 2012 by Matteo Daste, Alberto Onetti, and Marco Marinucci and is based in California.

Mind the Seed - MTS Fund

StartCaps Ventures is an investment company that finances startups with a high growth potential at their early stages of development. It offers support to projects within the new technologies sector. The company provides its clients with technological support as well as mentoring and guidance. StartCaps Ventures’ focus areas include mobile, healthcare, gaming, big data, and education. The company was founded in 2011 by Ignacio Vilela. It is headquartered in San Francisco, California.

StartCaps Ventures

Reply designs and implements solutions based on new communication channels and digital media. Reply defines and develops business models enabled by the new models of big data, cloud computing, digital media, and the internet of things. Their services include artificial intelligence, cloud computing, code automation, CX and digital commerce, cybersecurity, data world, digital assets, digital experience, gaming, supply chain management, social media, and more.

Reply

HealthTech Capital is a group of private investors dedicated to funding and mentoring new ''HealthTech'' start ups at the intersection of healthcare with the computer and mobility worlds. HealthTech Capital is creating a new ecosystem with leading edge clinical providers, venture firms and other strategic industry players.

HealthTech Capital

Sensoria

Sensoria develops garments designed to provide heart rate metrics. Their portfolio includes smart upper garments to monitor heart rate and smart socks to detect cadence, foot landing, and impact forces. They enable fitness enthusiasts to track their heart rates and optimize their workout plans.

Sensoria offers a complete running system designed to enhance training from head to toe. The core product is the Sensoria Smart Socks, which measure cadence, impact forces, and foot landing to help improve running form. These socks have won awards such as "Best New Wearable Technology Device" by IDTechEX in 2014. The socks connect to the Sensoria Run App via Bluetooth, providing real-time audio and video feedback to help prevent injuries.

Sensoria Home Page

Sports Tech

Sensoria is a company that specializes in creating smart wearable technology, with a focus on the fitness and healthcare industries. One of their flagship products is the Sensoria smart socks, which feature sensors that track various metrics related to running and gait. For runners, the socks measure speed, distance, cadence, and foot landing technique, with the data being sent to the Sensoria Run app and cloud dashboard for analysis. This allows runners to make adjustments to their running form to prevent injuries and improve performance.

Sensoria Socks: The Digital Transformation of Footwear — Sensoria Health

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Wearable Technology in Sports is Essential For Success!

Profile of Sensoria Health: An Innovator in Wearable Medical Devices for Fitness and Health Care - ResearchAndMarkets.com

10 Most Innovative Wearables for Fitness and Sport

From counting steps to saving lives and beyond

Wearable Tech

MISTRAS Receives Patent On Sensoria Wind Blade Monitoring Technology

Sensoria offers a complete running system designed to enhance training from head to toe. The core product is the Sensoria Smart Socks, which measure cadence, impact forces, and foot landing to help improve running form. These socks have won awards such as "Best New Wearable Technology Device" by IDTechEX in 2014. The socks connect to the Sensoria Run App via Bluetooth, providing real-time audio and video feedback to help prevent injuries.
The Sensoria Run App, available for iOS devices, features an AI coach named Mara that provides actionable biometric feedback to improve form, performance, and reduce injury risk. The app offers training plans that allow users to set short and long-term goals, monitor progress over time, and receive real-time feedback. Additionally, Sensoria offers Smart Upper Garments that provide real-time heart rate monitoring capabilities, seamlessly integrating with the running system.
The app's dashboard tracks and trends progress by session, day, week, or month, earning badges for milestone achievements. It also includes a Virtual Shoe Closet that compares running form and results by shoe model, brand, and style, indicating when it's time to invest in a new pair.

Hexoskin is a company that manufactures smart clothing, specifically smart shirts that monitor various health metrics. The Hexoskin smart shirts are embedded with textile sensors that can track heart rate, breathing rate, minute ventilation, blood oxygen levels, steps, calories burned, and sleep patterns. The shirts connect to the Hexoskin Connected Health Platform, which collects and transmits the health data securely. Users can view their data in real-time on the Hexoskin app via Bluetooth connectivity.
Hexoskin's smart shirts have been extensively used in scientific research, with over 100 publications featuring them. They are particularly valuable for research in the fields of cardiac, respiratory, activity, stress, cognitive, and sleep studies. Renowned organizations like NASA, SpaceX, and the Canadian Space Agency have employed Hexoskin's technology for research purposes, with the company's Astroskin product receiving the 2022 International Space Station Research Innovation Award for Human Health in Space.
In terms of product offerings, Hexoskin's smart shirts are machine-washable and come with a connected device that provides up to 36 hours of battery life and 100 days of recording capacity. The company's shirts have found applications in various industries, including healthcare, sports and fitness, military and defense, industrial, and entertainment.

Hexoskin

Athos is a technology company that has developed a patented system for smart clothing that measures muscle activity using electromyography (EMG). The Athos garments, which include shirts and shorts, are embedded with sensors that detect the electrical signals produced by muscles during exercise. These signals are transmitted to a core unit that connects to a mobile app, providing real-time feedback on muscle effort, fatigue, and imbalances.
The Athos system is designed to help athletes of all levels optimize their training and performance. By visualizing muscle activation patterns, users can identify areas of weakness, correct form issues, and monitor progress over time. The app includes a library of exercises and leverages AI to provide personalized insights based on the user's muscle data.
Athos was founded in 2012 by Christopher Wiebe and Dhananja Jayalath, two electrical engineering students who recognized the potential of EMG technology to revolutionize fitness tracking. The company's mission is to empower athletes with unprecedented insights into their body's movement and performance, enabling them to train smarter and more effectively.
In October 2020, Athos Group, the parent company of Athos, reported significant growth and expansion in the off-duty law enforcement market through its subsidiary companies, including Summit Off Duty Services and RollKall. RollKall, a comprehensive off-duty staffing solution acquired by Athos Group in May 2020, had powered over 1.97 million hours of off-duty jobs across the country as of October 2020.

Athos

Atavus is a leading sports technology company specializing in tackling education and player safety solutions. Their flagship product, the Atavus Tackle System, offers a comprehensive training program that focuses on developing proper tackling techniques aimed at improving performance and reducing the risk of injuries. This data-driven approach emphasizes shoulder-led tackling, which eliminates unnecessary head contact during tackles, thereby minimizing the likelihood of concussions and other head-related injuries.
The Atavus Tackle System provides coaches with an extensive online library of coaching resources, including drill videos, practice plans, and detailed tackle plans tailored to help players master the shoulder-led technique effectively. By prioritizing fundamentals and skill acquisition, Atavus empowers coaches to instill safe and efficient tackling habits in their athletes from the grassroots level.
Atavus initially started as a rugby skills platform in 2011 before transitioning into the football domain, where it has gained widespread adoption among professional, collegiate, and high school programs. Notable early adopters of the Atavus Tackle System included the Seattle Seahawks, the University of Washington, and Ohio State University football teams. In 2019, Atavus was acquired by Phoenix Sports Partners, a sports technology and data investment fund.
Under the leadership of Kerry Carter, a former professional football player who assumed the role of CEO in January 2024, Atavus has expanded its offerings to include a software-as-a-service model, making its tackling education platform accessible to a wider market. The company has also forged strategic partnerships, such as the one announced with Hudl in April 2024, to combine Atavus' player safety expertise with advanced performance tracking technologies.

Atavus

Rank One is a company specializing in sports team management applications for K-12 athletic directors, certified athletic trainers (ATCs), and coaches. The company's flagship product, Rank One Sport, is a FERPA-compliant platform used by nearly 2,000 K-12 schools across Texas and over 1,000 schools in 25 other states. Rank One Sport offers a comprehensive suite of features designed to meet the needs of Athletic and Fine Arts directors, including schedule management, roster access, student information management, and form handling.
In September 2018, Rank One expanded its offerings with the launch of Rank One Health, a mobile application integrated with Rank One Sport. Developed in collaboration with the Children's Health Andrews Institute for Orthopaedics & Sports Medicine, Rank One Health aims to standardize student-athlete injury documentation nationwide and reduce risk for schools. The app provides a secure communication system between ATCs, team physicians, healthcare providers, and school administrators. It improves reporting and tracking of student-athlete injuries for sports medicine professionals in K-12 school systems. Rank One Health's injury documentation software is based on nationally recognized standards and evaluation methodology recommended by the Children's Health Andrews Institute.
Key customers and partnerships
Rank One's primary customers are K-12 schools, with a strong presence in Texas and 25 other states. The company collaborated with the Children's Health Andrews Institute for Orthopaedics & Sports Medicine to develop Rank One Health, leveraging their expertise in pediatric orthopaedics and sports medicine. This partnership aimed to implement a standardized, user-friendly mobile application for managing sports-related injuries in school settings.

Rank One

TeamSnap is a leading provider of sports management software and the online community for everything related to youth sports. Its platform serves as a comprehensive solution for sports organizations, teams, coaches, players, and parents, offering a suite of integrated tools to simplify and streamline various aspects of managing sports programs.
The company's core offering, TeamSnap for Business, is designed to help sports organizations support and grow programs for families and athletes. It provides a centralized workspace where administrators can manage registration, collect signups, organize and collect program fees, launch websites, update content, create and share schedules, communicate with members, source sponsorships, and organize tournaments. This solution caters to organizations of all sizes, from small clubs to large associations.
TeamSnap also offers TeamSnap for Teams, a web and mobile application tailored for coaches, administrators, players, and parents to manage team activities, communication, and logistics. This user-friendly platform simplifies administrative tasks involved in managing a sports team, such as scheduling, communication, and tracking player availability.
Furthermore, TeamSnap for Brands is an innovative suite of products that revolutionizes how brands can engage with families through youth sports. It combines TeamSnap's digital audience of over 25 million youth sports parents, players, coaches, and administrators with its network of sponsorable leagues and tournaments. This offering allows brands to run digital, physical, national, and local campaigns at scale, reaching over 25 million parents, coaches, and athletes, representing more than USD 2.4 trillion in spending power.
In November 2022, TeamSnap acquired LeagueSide, America's leading community sports sponsorship platform, further enhancing its ability to connect brands with youth sports communities both online and in local communities.

TeamSnap

Technology solution providers for sports venues, which includes solutions for stadium management, connectivity and entertainment, and video assistant referee (VAR) technology

Platforms and devices that aid the training process and/or measure player statistics and other metrics, such as health and movement data, to improve player performance

Platforms that assists the management of teams, leagues, tournaments, and other sporting events

Providers of sports data for other sports-related platforms

Online media platforms that distribute sports-related content

Online sports betting platforms and platforms where virtual teams composed of proxies of real players of a professional sport compete based on player performance in actual games

Companies that develop apparel products equipped with technology to track and improve performance

Platforms that enable fans to engage with sports brands and other fans, and developers of solutions such as audience behavior and sentiment analytics, and audience engagement

Some solutions in the "team and league management platforms" segment operate a B2B SaaS model

Used by platforms to simulate real game scenarios in training

Used by platforms to spot trends in tactics, athlete performance, and training

Some stadium tech solutions and training support/performance analytics solutions offer a certain level of personalization

Sensoria is a company that specializes in creating smart wearable technology, with a focus on the fitness and healthcare industries. One of their flagship products is the Sensoria smart socks, which feature sensors that track various metrics related to running and gait. For runners, the socks measure speed, distance, cadence, and foot landing technique, with the data being sent to the Sensoria Run app and cloud dashboard for analysis. This allows runners to make adjustments to their running form to prevent injuries and improve performance.
In the healthcare sector, Sensoria's smart socks are used for remote patient monitoring. Elderly patients prone to falls can wear the socks, which detect changes in gait and alert caregivers if there is a sudden change in movement. Patients with diabetes can also use the socks to monitor their foot health and prevent complications like ulcers. The sensors can detect balance, pressure points, and weight distribution, helping users improve posture and reduce injury risk.
Notably, Sensoria's smart socks have shown promise in managing Parkinson's disease. Patients with Parkinson's often experience difficulties with gait and balance, and the socks provide real-time feedback on movement changes, allowing them to track and adjust their gait and posture to prevent falls and improve quality of life.
In addition to the smart socks, Sensoria offers a range of other wearable products, including heart rate sensing garments and a biometric shirt for men. As of March 2022, their Sensoria Run v2.0 app featured an AI coach named Mara, which provided real-time, actionable biometric feedback to help users follow training plans, improve form and performance, and reduce injury risk.

Biostrap is a company that provides scalable and customizable biosensor-based precision health monitoring solutions. Their innovative wearable devices, such as the Biostrap Kairos launched in July 2023, offer advanced autonomic nervous system analysis and quantification of the sympathetic and parasympathetic branches through wrist-worn devices. Kairos utilizes a high-sensitivity CMOS optical sensor to capture raw photoplethysmography (PPG) data, enabling accurate computation of biometrics like heart rate, heart rate variability (HRV), beat-to-beat intervals, respiratory rate, and sleep-related parameters.
Biostrap's key differentiator lies in its commitment to delivering clinically reliable nervous system analysis through detailed and transparent biometric measurements. The Spot Check feature provides real-time visualization of the underlying PPG signal, signal quality, and R-R intervals, granting untethered access to every data point captured. This configurability and data integrity attracted clients like the National Police Wellbeing Service (NPWS) in the UK for their sleep, fatigue, and recovery program.
Kairos underwent extensive testing by HRV experts and achieved impressive accuracy levels, comparable to ECG chest straps. The launch marked Biostrap's pivot from the consumer wearable market to offering configurable hardware and software solutions for enterprise and research purposes.

Biostrap

Caeden is a wearable technology company that develops smart bracelets focused on promoting mindfulness and reducing stress. Their flagship product, the Sona smart bracelet, combines fashion and technology by integrating an advanced heart rate sensor into a genuine leather bracelet design. Launched in May 2016, the Sona retailed for USD 200 and offered a unique "Resonance" program, consisting of various breathing exercises tailored for different moments throughout the user's day.
The Sona aimed to provide a reprieve from the fast-paced city life by enabling users to start their day with a moment of zen, find calm and focus before important meetings, and unwind after workouts through concentrated breathing exercises. Caeden's founders, Nora Levinson and David Watkins, believed that regular use of the Resonance program could help build the user's resistance to stress, addressing a significant health issue faced by many.
Differentiating itself from step-tracking devices like Fitbit and smartwatches acting as smartphone extensions, the Sona positioned itself as a luxury item powered by technology designed to improve the wearer's overall quality of life through mindfulness. With its discreet design concealing the technology, the Sona aimed to offer mindfulness without drawing attention to the wearer's use of a device for that purpose.

Caeden

MyKronoz is a Swiss company that specializes in producing innovative hybrid smartwatches. Their flagship product, the ZeTime, was first launched in 2017 after a successful crowdfunding campaign on Kickstarter. The ZeTime features a unique design that combines traditional mechanical watch hands with a full-color touchscreen display, allowing it to function as both an analog watch and a smartwatch.
The watch offers activity tracking capabilities, including monitoring steps, calories burned, and sleep patterns using built-in sensors such as an accelerometer and optical heart rate monitor. It also provides smartwatch functionalities like displaying notifications, controlling music playback, and viewing incoming calls. The ZeTime's mechanical hands intelligently adjust their position to avoid obstructing the touchscreen display when interacting with the device.
One of the key advantages of the ZeTime is its impressive battery life. In watch mode, the battery can last up to 30 days on a single charge, while the smartwatch mode offers around 3-4 days of usage. The device also allows users to customize watch faces, either by selecting from pre-set options or creating their own designs using templates or personal photos.
The ZeTime received praise for its innovative concept and strong battery life. Some reviews, however, criticized its half-baked operating system, unresponsive touchscreen, and inconsistent activity tracking. Despite these drawbacks, MyKronoz's hybrid smartwatches garnered global recognition for their unique approach to wearable technology.

MyKronoz

Ringly is a company that produces fashionable smart jewelry, primarily rings and bracelets, aimed at the female market. Their devices are designed to discreetly notify wearers of incoming calls, messages, and app notifications through vibrations and LED lights. The rings are made from materials like 14k gold, sterling silver, and semi-precious gemstones like onyx, labradorite, and moonstone.
Ringly's core product is a smart ring that connects to the user's smartphone via Bluetooth. Through the Ringly app, users can customize which notifications trigger the ring's vibrations and colored LED lights. The app supports over 100 apps like calls, texts, emails, calendar alerts, and social media platforms. The rings are water-resistant and have a battery life of 2-3 days.
While technologically simple, Ringly's rings prioritize a fashionable and discreet design over advanced features. The idea is to provide a stylish alternative to smartwatches that seamlessly blends into the user's wardrobe and lifestyle without being obtrusive. Ringly has focused on creating fashionable jewelry pieces that also offer practical notification capabilities.

Ringly

Healbe Corporation is a technology company that develops wearable devices and associated software for health and wellness monitoring. The company's flagship product is the Healbe GoBe, a smart band that utilizes proprietary FLOW Technology to automatically track various body parameters. The GoBe device employs a combination of sensors, including an accelerometer, piezo pressure sensor, and impedance sensor, along with advanced algorithms to provide insights into users' overall health.
The GoBe smart band is designed to automatically measure calorie intake through the skin, eliminating the need for manual food logging. It also tracks calories burned, hydration levels, stress levels, sleep quality, heart rate, blood pressure, and physical activity. In November 2015, Healbe introduced automatic hydration level monitoring to the GoBe device, making it the first wearable to offer this feature without requiring manual input of fluid consumption.
Healbe's technology adapts to individual body characteristics, providing personalized insights and recommendations. The device monitors hydration levels continuously and alerts users when they need to drink more water. It also tracks emotional stress and helps users correlate it with their body's physical responses. The GoBe smart band measures energy expenditure throughout the day, including basal metabolism, regardless of physical activity levels.
The company's latest model, the GoBe3, incorporates additional features such as EDA-based Neuroactivity tracking and physiological stress estimation. It also offers improved sleep tracking capabilities, including detailed analysis of sleep phases and smart alarm functions designed to wake users during optimal sleep stages.
Healbe has developed a companion mobile application that synchronizes with the GoBe device in real-time, allowing users to view and analyze their data. The app provides detailed information on various health parameters and offers integration with Google Fit for a more comprehensive health data ecosystem.

Healbe

Wearable devices in form factors, such as wristwear and rings, designed to monitor and track various aspects of a person's physical activity, health, and wellness

Wearable entertainment devices designed primarily for entertainment and leisure purposes. These come in the form of hearables, wearable cameras, personalized smart devices, etc.

Apparel that incorporate electronic components, sensors, and connectivity features to provide functionalities beyond traditional clothing and accessories

Specialized wearable devices designed for use in industrial and work settings. These include safety wearables that come in the form of head-mounted devices, smart gloves, exoskeletons, etc.

Wearable devices, which are designed to monitor, collect, and transmit various health-related data, and wearable assistive devices. These come in the form of cardiac monitoring devices, glucose monitors, wearable pulse oximeters, hearing impairment aids, visual aids, etc.

Enhances the user experience by enabling language translation, contextual awareness, and personalized recommendations, making wearables more versatile and user-centric

Leveraging technology to collect data about the user's activities, preferences, and health metrics before using this information to provide personalized experiences

Industrial wearables contribute to increased efficiency, safety, and productivity in industrial settings by providing real-time data and connectivity solutions for workers and equipment

Empowers wearable devices to continuously improve and adapt to user preferences, offering personalized insights and recommendations based on user data

Enhances the functionality of wearables and allows users to access and interact with data through various devices and services in the broader IoT ecosystem

Sensoria

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