Newness

Overview
News
Creator Economy?
Product stageSegments
Minimum Viable Product
?
Videos/ live stream/ photography/ podcasts/ music
?

Newness, a startup co-founded by former Twitch employees, offers a livestreaming platform for the beauty community, where beauty creators can share content with their fan communities. The platform focuses on providing tools and features specific to the beauty streamer market, with both public and private streaming options. It rewards positive contributions, offers moderation features, and fans can earn free beauty products by positive community participation. Creators can also host professional and exclusive live events privately, which they can monetize with admission and VIP ticket sales. Viewers can also tip creators using the in-app tipping mechanism named “gifting.” In beta, the company claims that around 66% of its viewers communicate during live streams on average, proving the success of the positive reward system as of February 2021.

In February 2021, the company raised USD 3.5 million in a seed funding round. The funds will be used to build its iOS app, hire engineers, and increase the headcount of its currently 14-person team across San Francisco, New York, and L.A.

HQ location:
77 Van Ness Ave Ste 101 - 1633 San Francisco CA USA
Founded year:
2019
Employees:
11-50
IPO status:
Private
Total funding:
USD 3.5 mn
Last Funding:
USD 3.5 mn (Seed; Feb 2021)
Last valuation:
-
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Newness
Product overview
Segment
Videos/ live stream/ photography/ podcasts/ music
Product stage
Minimum Viable Product
Differentiator
Provides private and public streaming capabilities exclusively to beauty streamers like make up artists
Product/service
Livestreaming and social platform with a focus on beauty and cosmetics-related topics
Business/revenue model
- Creators: Commission based: % of creator earnings
- Followers: Pay-per-use
Operational presence
US
Focus market
North America
Target audience
B2B, B2C
Metrics
Take Rate/ Pricing
-
Number of creators
-
Number of followers/users
-
Creator income/ payout (rate)*
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Creator income/ payout (total)
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GMV
-
Other Useful facts
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Company profile
Total funding
USD 3.5 million
Avg. time between funding rounds
140 days
Total revenue
-
Website
Year founded
2019
HQ
San Francisco, CA
*Residual of creator earnings/sales value minus platform cut taken as a proxy and does not consider other applicable fees
Funding data powered by Crunchbase
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