Buzzer

Buzzer is a mobile platform that provides short-form live sports content, allowing fans to access the most exciting and ephemeral moments in sports through personalized notifications and micropayments. The company aims to simplify the discovery and viewing experience of live sports by curating and delivering personalized access to live sports on mobile devices, ensuring fans never miss the most thrilling moments.

Buzzer's unique approach involves offering an incremental sports right that sits between long-form live linear and short-form near live clips, coined as "short-form live." By focusing on short-form live, Buzzer helps its partners reach an incremental audience of Gen Z and Millennial sports fans who primarily consume highlights and clips on platforms like Twitter and Instagram.

The platform operates on a micropayment model, enabling users to purchase access to specific live moments for a small fee, typically 99 cents, rather than committing to full-length subscriptions. Buzzer authenticates users' existing subscriptions, allowing them to watch the live moments without additional charges.

In October 2022, Buzzer announced a partnership with ATP Media to distribute short-form live match content from ATP Masters 1000s, ATP 500s, and ATP 250 tournaments. This partnership expanded Buzzer's sports portfolio, further enhancing its ability to cater to diverse fan interests and drive new audiences and revenue for partners.

Key customers and partnerships

In addition to the ATP Media partnership, Buzzer has established notable collaborations with various sports organizations and platforms:

- NBA League Pass and WNBA League Pass, enabling users to authenticate their accounts and access live NBA and WNBA content seamlessly.

- DAZN, a leading sports streaming platform, allowing Buzzer users to enjoy live sports content from DAZN's offerings.

- FanDuel, a prominent sports betting platform, where Buzzer integrates betting totals and spreads, enabling users to follow their bets while watching live moments.