Quarter4 is an artificial intelligence (AI) company based in Canada that provides sports analytics and predictive data services to businesses in the sports betting industry. The company utilizes deep learning neural networks and machine learning algorithms to generate millions of data points and predictions daily regarding team and player performance across various professional and collegiate sports leagues, including the NBA, NFL, NHL, MLB, WNBA, and college sports.
Quarter4's proprietary AI model, referred to as "The Brain," analyzes historical data dating back six years combined with real-time in-play data to predict game outcomes, player matchups, and prop bets with a high degree of accuracy. The company's predictions are updated every 15 minutes to account for factors such as injuries, roster changes, and other developments that may impact the outcome.
Quarter4's services are primarily offered on a business-to-business (B2B) basis, catering to clients such as sportsbooks, data providers, media agencies, affiliates, and virtual sports platforms. The company's AI-powered insights and predictions enable these clients to create engaging content, personalized experiences, and data-driven analysis for sports fans and bettors.
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