Lose It! is a calorie counting and weight loss app to help users achieve their health goals. The app's core feature is its extensive database, containing over 50 million food items and exercises, which allows users to easily log their daily food intake by scanning barcodes or searching for items. Lose It! calculates personalized daily calorie budgets based on the user's age, height, weight, and desired weight loss rate.
In addition to calorie tracking, the app offers macro tracking, allowing users to monitor their intake of carbohydrates, proteins, and fats. It also includes features such as water tracking, exercise logging, progress reports, using the user’s phone camera to log food items, and the ability to create custom recipes. Lose It! aims to provide a user-friendly experience with its intuitive interface and comprehensive approach to weight management.
The app's business model involves offering a free version with basic features and a premium subscription that unlocks advanced capabilities like meal planning, macro tracking, and integration with fitness trackers.
As of July 2024, the company’s premium subscription was USD 39.99 per month, while its lifetime membership was USD 189.99 (USD 149.99 for premium members).
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