UK-based Pawprint offers an online tool for employees to calculate, understand, and reduce their carbon footprint. Pawprint calculates the carbon footprint of an individual using a lifestyle survey and provides a customized plan for impact reduction. Pawprint also rewards users for achieving carbon reduction targets through reward points which can be used to make monetary donations for charities. Pawprint Business is an extension of the Pawprint online tool for businesses that focuses on reducing the carbon footprint of employees.
Key customers and partnerships
As of March 2024, over 32,000 people had signed up to Pawprint. Environmental conscious behavior of Pawprint users had saved nearly 4,500 tons of CO2, for the same period. The company’s customers include Blick Rothenberg, Coventry Building Society, Vodafone, Royal London. Direct Line Group, CGI and Tesco Bank, among others.
Funding and financials
In November 2021 , the company launched a GBP 700,000 (USD 940,000) crowdfunding target on the Crowdcube platform. Previously, in November 2020, Pawprint carried out an equity crowdfunding campaign and raised GBP 0.4 million (USD 0.5 million). During the crowdfunding campaign, Pawprint mentioned that it has already attracted a few early adopters and is expecting to take the product to the mass market in 2021.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.