Acorns

Acorns operates a micro-investing app that automatically invests contributions from users into diversified portfolios consisting of stock and bonds. The platform enables users to set up automated investments through small amounts of change money. The app rounds up debit or credit card purchases made from a linked card to the nearest dollar and invests the change on behalf of the individual. The company also enables users to set up recurring investments on a daily, weekly or monthly basis, and provides additional features such as automated portfolio rebalancing and educational tools to improve financial literacy. 

Acorns offers three subscription tiers: Bronze, Silver, and Gold. The Bronze plan costs USD 3/month and provides basic investing tools to start your financial journey. The Silver plan is USD 6/month, offering additional saving and investing tools. The Gold plan, at USD 12/month (with the first month free), provides a full suite of saving, investing, and learning tools for you and your family. Each tier builds upon the previous one, adding more features. The Gold tier offers the most comprehensive set of services, including investment accounts for kids with a 1% match, the ability to customize portfolios with individual stocks, and banking for kids through GoHenry. Higher tiers also provide increased benefits such as higher bonus investment matches and additional financial planning tools.

Key customers and partnerships

In March 2023, the company managed USD 6.3 billion in assets, serving a user base of 6.58 million.

In January 2024, Acorns extended its partnership with Helix, a banking-as-a-service platform, to launch its new debit card, the Mighty Oak Debit Card.