Huddles

Formerly known as Clash, Huddles is a content creation and monetization app that allows video creators to monetize their creations and connect and engage with their fans. 

The app allows creators to earn from “Drops,” where fans can leave a tip in the form of a virtual product that can be redeemed for cash; from “FanMail,” a paid direct messaging tool; and through subscriptions. Once their Drops total 2,500 (worth USD 25), creators can cash them once a month. The creators get 100% of the proceeds. As of October 2021, Huddles took no proceeds from the transactions. 

The app supports dynamic content creation and has integrated features tailored to enhance interaction between creators and their followers.

In January 2021, Huddles acquired Byte, a looping video application for video creators. Through the acquisition, Huddles acquired Byte’s existing 5 million users. 

Key customers and partnerships

As of April 2024, the platform had more than 5,000 creators. 

Funding and financials

In July 2022, the firm raised an undisclosed amount in a venture round. In July 2021, the firm raised USD 4.3 million in a seed funding round led by ACME Capital.