Mars

Pet ownership is at an all time high in the United States and the pet care economy is booming.

Pet Care Tech

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 Pawp offers (i) on-demand 24/7 veterinary telehealth services and (ii) pet insurance, that provides pet-owners with up to USD 3,000 per year for emergency vet bills. As of May 2021, the company’s veterinary telehealth services were offered online through a monthly membership of USD 19 with the fee considered to be an insurance premium. Pawp’s “One Pawp” insurance plan protects up to six pets per household with no additional cost involved. Meanwhile, Pawp offers a service where companies can provide benefits for the pets owned by their employees (named as “Pawp perks”). 
 
 
 Funding and financials
 
 
 In May 2021, Pawp raised USD 13 million in a Series A funding round led by Lux Capital. The financing also included participation from Good Friends (founders of Warby Parker, Harry's, and Allbirds) and existing investors. 
 
 
 
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Driving livestock productivity using next-generation biotechnology

Livestock Biotech

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 Blue Ocean Barns specializes in developing feed additives for cows using red seaweed. Its flagship product, Brominata&trade;, is a completely natural digestive aid to help cows retain more energy from their feed while simultaneously reducing methane emissions from enteric fermentation. Brominata is a patented variant of Asparagopsis taxiformis, scientifically proven to cut methane emissions from cows by at least 80%. Furthermore, it holds the Generally Recognized as Safe (GRAS) status and is produced at the company&rsquo;s USDA-certified organic facilities in San Diego.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 Blue Ocean Barns collaborates with various stakeholders in the agriculture and food industries to deploy Brominata&trade; effectively across supply chains. Notable partnerships include dairy pioneers like Ben &amp; Jerry's, Clover Sonoma, and Straus Family Creamery. These partnerships aim to integrate Brominata&trade; into regular cattle feed programs, providing the supplement at no cost to farmers.&nbsp;
 
 
 
 
 Funding and financials
 
 
 
 
 In July 2022, Blue Ocean Barns raised USD 20 million in Series A funding, led by Valor Siren Ventures. The funding was earmarked for expanding farming operations, including tank-based farming and processing facilities, and facilitating commercial adoption.
 
 
 
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Hydraverse develops a car racing game designed to provide a digital world to navigate dragons. It offers a car racing game that uses the concept of metaverse and NFTs to allow players to upgrade their own racing cars which are NFTs and tradable in the marketplace, enabling game lovers with a play-to-earn environment.

The University of Massachusetts (UMass) Dartmouth is known for its rigorous academic programs, especially in the areas of engineering, law, marine science, and Portuguese studies.

New-york Historical Society is an American history museum and library.

Henderson State University is proud to be one of Arkansas’ most prestigious public universities. Located in the beautiful but small town of Arkadelphia, Henderson State University offers superb educational facilities and a scholarly faculty to contribute to the academic pursuits of its students. Offering both bachelor’s and master’s degrees, Henderson State University is proud to attract students from all over the country. Bachelor’s degrees can be earned in many of the traditional concentrations, such as Communications, Political Science, Sociology, Business, the arts, the sciences, and much more. The Henderson State University master’s program has a shorter list to offer, which includes various concentrations in education, clinical mental health counseling, and business. Henderson State University’s number one priority is student success, which is why support services are so popular among students. Students are encouraged to take advantage of academic workshops, tutoring opportunities, academic advising, career counseling and preparation, and much more. Though Henderson State University is proud of its academic excellence, student life is an important aspect of the overall college experience. Students can get involved in student organizations, take advantage of the recreation center, explore student housing, take part in intramural sports, and try out for competitive sports. Henderson State University can offer the whole package, academic excellence, a vibrant student life, and a support staff to help you succeed.

We Make History is devoted to creative and inspirational education, bringing history and the arts to life in the context of positive, interactive, family-friendly environments.

Oliver Pets is an all-in-one pet care platform that makes pet parenting simpler and smarter. Our App integrates all pet goods and services involved with the pet care. Pet food delivered within 3 hours, convenient pet insurance, online vets and more with an incredible experience.

Pawp is a digital health clinic and telehealth platform for pet owners and their pets that connects them with veterinary professionals. Pawp gives unlimited 24/7 access to licensed vets and a $3,000/year pet emergency fund. It was founded in 2020 and is headquartered in New York, United States.

Blue Ocean Barns is a public benefit corporation that is committed to reducing the climate impact of livestock agriculture.

From the healthy foods we make to our commitment to social impact, KIND focuses on making the world a little kinder, one snack and one kind act at a time.

Smooth Commerce is a  fully-integrated technology platform designed to deepen the connection between retail merchants and their customers.Build best-in-class branded native mobile apps for merchants that activate their customer through mobile payment, order ahead, loyalty rewards, offers and promotions customized to be most relevant to the user.

Heliae is a platform technology company that uses sunlight and low-cost carbon feedstocks to produce high-value products from algae. Based in Gilbert, Ariz., Heliae is leveraging its core production technology into four target markets: nutrition, therapeutics, health & beauty and agrosciences. With a seasoned management team and world-class science, Heliae is advancing the future of the algae industry by delivering novel algae-based products to dynamic markets around the world.

In the spring of 2002, Vanson, Inc. and HaloSource Corp. merged to form Vanson HaloSource, Inc. in order to expand opportunities for product commercialization by capitalizing on manufacturing facilities, distribution channels and intellectual property. Vanson’s cGMP certified manufacturing facility, located in Western Washington accommodates the production of most of Vanson HaloSource's products. The management team and a talented pool of chemists, biochemists and microbiologists are working together to create and expand the Company’s broad spectrum of applications.   Today the Company holds dozens of patents and patents pending on a broad range of products that are distributed to the pool and spa, wastewater treatment, and biomedical industries. The Company has a substantial pipeline of proprietary new products in research and development, and a growing number of strategic alliances with prestigious companies to manufacture and market value-added chitin/chitosan-based and antimicrobial products.

Mars is a manufacturer of pet food, confectionery, and other food products produces confectionery, pet food, and other food products. The company has the ability to think in generations, rather than just business quarters, and have the purpose to guide us on our way. It has a goal reflected. Mars challenges associates, partners, and suppliers to join us in transforming the way the business is done.

<div> Mars, Incorporated is one of the world's largest privately-owned companies, headquartered in McLean, Virginia. Founded in 1911, Mars has grown into a global leader in confectionery, pet care, and other food segments. Mars Petcare, the company's largest division, offers a wide range of pet nutrition and care products, including popular brands like Pedigree, Whiskas, Royal Canin, and Iams. The division also operates veterinary services through networks like Banfield Pet Hospital, VCA, and BluePearl. Mars Petcare's offerings span pet food, treats, healthcare, diagnostics, and wearable health monitoring technologies. The company is committed to advancing pet health and welfare through scientific research at facilities like the Waltham Petcare Science Institute. In recent years, Mars has focused on expanding its pet care business through acquisitions and investments. The company launched a USD 300 million venture capital fund called Companion Fund II in October 2023 to support pet care startups. Mars is also working to improve sustainability in its operations, with initiatives like switching to renewable energy in veterinary hospitals and implementing regenerative agriculture projects. The company aims to make its largest brand, Royal Canin, carbon neutral by 2025. </div>

Mars adding Snickers varieties

Promoting the health, well-being, and ethical treatment of animals

Animal Therapeutics

Companies that offer specialized therapeutics for the diagnosis, treatment, and management of cancer in animals. This includes areas such as cancer diagnosis, surgery, chemotherapy, and immunotherapy.

Companies that develop vaccines and drugs for pets and livestock based on advanced research and biotechnologies such as DNA technology, with a specific focus on the treatment and prevention of diseases and medical conditions in animals.

Companies that use regenerative techniques and technologies to promote tissue repair, regeneration, and healing in animals. This involves stem cell therapy, platelet-rich plasma (PRP) therapy, tissue engineering, gene therapy, and wound healing treatments.

Companies that provide veterinary diagnostic services, which include a wide range of tests, procedures, and laboratory services to diagnose, monitor, and manage the health and well-being of animals. This includes laboratory testing, diagnostic imaging, endoscopy, and genetic testing.

Companies that provide specialized treatments aimed at extending the lifespan and improving the overall health and quality of life of animals, including companion animals and livestock. These approaches are designed to address the challenges of aging, prevent age-related diseases, and enhance the well-being of aging animals.

Convenience Foods

Creating snack products optimized for air fryers, ensuring even cooking and maintaining taste and texture when air-fried

Enhancing snack texture to achieve a satisfying, crunchy bite, elevating the sensory appeal of snacking experiences

Frozen meals that preserve fresh-like quality, maintaining taste and texture as if freshly made

Fully cooked meals or meal kits that are quick and easy to prepare, reducing preparation time and effort

Fully cooked meals that require no refrigeration and can be easily prepared by microwaving

Functional Nutrition

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

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 January AI, an AI-focused health platform developer, has teamed up with nutritional company Mars for improving its product research and development. Through the use of January AI's platform, which utilizes digital twin technology, the partnership aims to forecast how consumers will react to different foods and formulations without physically consuming them via simulations that predict reactions in different demographics.
 The goal of this collaboration is also to bring about a revolution in product innovation within the food industry. The insights generated from this initiative are expected to play a key role in future product development and in gaining a better understanding of consumer behaviors.
 
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