Plunk

Plunk operates a mobile app that enables users to proactively identify the added value of home renovations, which the company claims to be the first app of its kind. Once customers submit pictures of their house to the app, the app uses various technologies, such as image processing, artificial intelligence, and machine learning, to gather data from multiple sources and provide real-time home valuations. The app also goes a step further by identifying a home’s potential upside, making personalized recommendations on potential home renovations. Additionally, it indicates how these renovations could increase a home’s value, which the company refers to as “plunk value.” The platform gives users the option of creating various scenarios to identify renovations that could result in the highest possible ROI, as well as courses of action that could drive down the value of a home.

Once a customer decides to proceed with a renovation, the company provides direct access to contractors via its app. Furthermore, the company offers a new home renovation loan to its customers to support the financing requirements of major remodeling projects.

Key customers and partnerships

In August 2023, Plunk partnered with Xome, a property auctioning, mortgage, marketing, and data services platform, to expand its product reach by integrating its property remodel value tool with Xome’s platform. In May 2023, Plunk partnered with Milestones.ai, a property ownership management platform, to leverage Milestone’s AI-based property advisory expertise and offer clients AI-based property remodeling services. In April 2023, Plunk partnered with SentriLock, a manufacturer of electronic lockbox systems for residential properties and property management companies. Through this partnership, Plunk intended to expand its product reach by supporting SentriLock and its clients with access to AI-powered home valuation, market data, and insights.