Protecto

Protecto is a data privacy and security company founded in 2021. The company provides AI-driven solutions to protect sensitive enterprise data across the AI lifecycle, including during training, tuning, and user interactions with large language models (LLMs). Protecto's core technology uses multiple models and techniques to identify and mask sensitive information like personally identifiable information (PII) and protected health information (PHI) while preserving data utility and understandability for AI systems. The company offers APIs and tools that integrate with platforms like Snowflake and Databricks to enable privacy-preserving AI development.

Protecto's solutions aim to address growing concerns around data security and privacy violations as organizations rapidly adopt GenAI tools. The company's technology allows enterprises to mask sensitive data without compromising the accuracy or functionality of AI models. Protecto claims its approach can discover privacy issues up to 10x faster than previous methods by leveraging GPU acceleration from NVIDIA. In addition to data masking, Protecto provides capabilities for auditing user permissions, monitoring activities for privacy risks, and identifying exposed or unused data.