Optable

Optable is a Software-as-a-Service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem. The company's platform utilizes data clean rooms, which are software solutions that enable advertisers and brands to aggregate, anonymize, and compare user information in a way that protects user privacy. This allows companies to analyze the performance of their advertising campaigns and make adjustments without compromising user data.

Optable's platform takes an end-to-end approach to data collaboration, integrating with ad delivery platforms for secure activation, enabling customers to deploy campaigns directly from a clean room. It offers frictionless collaboration and interoperability, allowing customers to safely and securely match audience data with any partner.

In April 2023, Optable announced it had secured USD 20 million in Series A funding, bringing its total funding to around USD 30 million. The company was founded in 2020 by Yves Poiré, Vlad Stesin, and Bosko Milekic, who previously co-founded and sold AdGear to Samsung Ads in 2016. As of April 2023, Optable had customers in Canada, the US, Europe, and Japan.

In September 2023, Optable was recognized as a "one to watch" in the Privacy Enhancing Technologies category in Snowflake's "Modern Marketing Data Stack 2023" report. This recognition was based on Optable's integration with Snowflake's platform, which allows publishers and media owners to activate audiences using clean room functionality within Snowflake, without data being moved out of the platform.

Key customers and partnerships

In April 2023, Optable announced a commercial agreement with Hearst, a global data and media company. This agreement allows Hearst to leverage Optable's data clean room approach to amplify the value of their first-party data and enable interoperability with other data clean room solutions, providing advertisers with access to a wider range of data sources.

In February 2024, Optable was chosen by SJC Media, publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner. Optable's platform will enable SJC Media to collect, manage, and activate data from its own audience for targeted advertising while prioritizing user privacy.