MindLabs is a video-first mental wellness platform that offers live and on-demand content to help users manage stress, anxiety, sleep issues, and low mood. Launched in January 2022, the app provides access to video classes led by neuroscience, psychology, breathwork, and mindfulness experts. The platform aims to make caring for mental health as routine as physical fitness by offering science-backed techniques in an engaging, accessible format.
Classes on MindLabs cover topics such as stress management, sleep improvement, relaxation, focus, and energy. The app allows users to set goals, track progress, and participate in both live-streamed and on-demand sessions. MindLabs emphasizes the use of video content to foster connections between instructors and users, believing this format leads to better engagement and results compared to audio-only apps. The company's approach is grounded in neuroscience, with classes designed to leverage neuroplasticity to rewire users' brains for improved mental states.
MindLabs offers a personalized, interactive experience aimed at addressing low retention rates seen with other mental wellness apps by providing live, video-led classes that create accountability and community. As of August 2024, MindLabs charged GBP 7.99 monthly or GBP 47.99 for an annual membership, positioning itself as an affordable option with higher value due to its live class offerings and progress tracking features
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