Avon

Avon Products, Inc. is a global beauty and personal care company founded in 1886. Headquartered in London, UK, Avon manufactures and markets beauty, fashion and home products, including skincare, fragrance, color cosmetics, jewelry, apparel, and accessories. The company primarily sells its products through a network of independent sales representatives who are contractors rather than employees. Avon has a presence in over 100 countries.

Avon's product lineup spans several categories. In skincare, key offerings include the Anew anti-aging line featuring products like Vitamin C serums and exfoliating peel pads. The color cosmetics range encompasses foundations, lipsticks, mascaras and other makeup items under brands like fmg. Fragrances are another major segment, with popular scents across women's, men's and unisex categories. The company also produces bath and body care products, most notably its long-running Skin So Soft line of moisturizing and protective formulas. Additionally, Avon sells fashion accessories, jewelry, and home goods.

In recent years, Avon has undergone significant changes to its business model and operations. In 2019, the company was acquired by Brazilian beauty conglomerate Natura &Co. Avon has been working to modernize its sales approach, expanding ecommerce capabilities while maintaining its direct selling roots. The company has also made sustainability commitments, such as removing talc from its US product lines in 2020 due to health concerns.

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