Heroes

Heroes is a UK-based ecommerce company that specializes in acquiring and scaling high-performing businesses on Amazon's Marketplace. Launched in June 2020, the company focuses on acquiring Fulfillment by Amazon (FBA) brands operating in niche sectors such as Baby, Pets, Homeware, Kitchenware, Garden, DIY, Sports, and Outdoors. FBA is a hands-free method where sellers store their products in Amazon's warehouses, and Amazon fulfills orders, ships directly to customers, and manages customer support.

Heroes' strategy involves consolidating acquired brands onto a single technology platform, enabling better supply chain management, enhanced data analytics, and machine learning capabilities for improved marketing and growth strategies. The company claims that the sales of brands it has acquired since its launch in November 2020 have grown fivefold.

By August 2021, Heroes had raised USD 265 million in funding, primarily to finance further acquisitions. The company aimed to double its headcount to around 140 employees by the end of 2021, with a focus on operational experts to run the acquired businesses effectively.