Crave Hospitality Group

Overview
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Cloud Kitchens?
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Independent Cloud Kitchens
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Crave Hospitality Group is an independent cloud kitchen operator that provides delivery-only restaurant brands. The company’s virtual brands include The Flying Rooster, Madre's Flatbread, Big Reds Burgers & Grill, Brownstone Pizza, The Red Crane, and The Twisted Cactus.

The company was initially known for its food delivery company (“Crave Delivery”) before it decided to change its business model by launching into cloud kitchens (“Crave Collective”) in November 2020. As of September 2023, the company operates 4 kitchen locations.

The company’s business is powered by its own proprietary software (“Crave Technology”) for multi-brand management, restaurant point-of-sale, kiosk and mobile ordering as well as operational support, driver logistics, and analytics. Crave Technology can also be licensed by national and regional restaurant groups looking for an opportunity to scale.

Unlike other cloud operations, Crave does not partner with third-party delivery companies and instead employs its own staff to undertake delivery. The company also employs a large crew of mobile servers to engage with customers during pick-up, as well as customer service reps who answer phone calls. Crave conducts regular surveys on menu preferences and pricing, adjusting recipes and approaches in line with customer insights.

In July 2021, the company estimated that its Boise location was generating USD 500,000 in monthly revenues.

Since 2019, the company has received 4 rounds of funding amounting to USD 16.5 million. The latest round was in July 2021 when the company raised USD 3.3 million in seed funding. Prior to that, in March 2021, the company raised USD 4.9 million in a seed round led by early-stage investment fund StageDotO Ventures. Crave has leveraged these infusions for the expansion of its cloud kitchen operations and its licensing initiative for Crave Technology.

HQ location:
Boise ID USA
Founded year:
2019
Employees:
501-1,000
IPO status:
Private
Total funding:
USD 16.5 mn
Last Funding:
USD 3.3 mn (Seed; Jul 2021)
Last valuation:
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