Dayforward is a full-stack digital life insurance provider that offers its own term life insurance policies. Unlike traditional term life insurance products, Dayforward’s product is based on the policyholder’s annual income. If the policyholder were to pass away while the policy is in effect, their family would receive the policyholder’s annual income in twice-a-month payments for a specified time period.
The company claims that most people will be able to get covered online without requiring a medical test. Dayforward’s policy can be customized according to changing life circumstances, such as changing income levels, the birth of a child, etc. As of January 2023, Dayforward was available in 38 states.
Dayforward acquired Commercial Travelers Life Insurance Company from National Guardian Life in January 2023 (subject to regulatory approval). Through the acquisition, it planned to expand nationally and broaden its product lines across life, health, disability, and retirement to become a more comprehensive insurance provider.
In August 2024, the company launched an enterprise solution that helps insurance carriers and distributors create, manage, and grow new life insurance products. The platform integrates sales, underwriting, and policy administration into a single solution.
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