Frst is a seed-stage venture firm focused on supporting a new generation of French entrepreneurs with global ambitions.

Frst

Kima Ventures is one of the world's most active early-stage investors, investing in 2 to 3 startups per week all over the world; providing founders with funding, network, and support for them to reach the next steps of their journey. The firm invests from seed to Series A, mostly as lead investor but also working alongside other investors; backing ambitious founders who work hard to build awesome things that more and more people use everyday. The company helps them to build a great team, to learn very quickly, to keep the right focus and execute towards growth. Kima takes pride of itself in working side-by-side with entrepreneurs. They claim to understand that fundraising is only one step in the company’s journey, that’s why they take quick decisions and make the fundraising process as smooth as possible so the founders can get back to the work of building their business. Kima considers itself not only an investor, but a network of founders and experts sharing a pay it forward mindset. Headquartered in Paris with an office in London, the company was founded and backed by Xavier Niel, founder of Iliad and supporter of entrepreneurs through such projects as 42, Station F and 101projets. Over the last 5 years Kima has invested in over 400 startups in 24 different countries.

Kima Ventures

Point Nine Capital is a Berlin-based venture capital firm focused exclusively on early-stage Internet investments in areas like Software-as-a-Service (SaaS), online marketplaces, and mobile. The fund and its managers, Pawel Chudzinski and Christoph Janz have backed a number of highly successful Internet companies such as Delivery Hero, Clio, Shiftplanning, Vend, Typeform, and Zendesk from their earliest stages.

Point Nine

Polar Analytics

Polar Analytics allows e-commerce merchants to easily combine all of their marketing data from multiple ad platforms, analytics tools, modern CRM, and sales channels to make the right data-driven decisions in seconds.

Polar Analytics is a no-code multichannel data analytics platform designed specifically for Shopify merchants. It offers a full-stack business intelligence solution, combining connectors, data visualizations, and data science to enable merchants to centralize and consolidate their data into a unified dashboard.

Now anyone can become a software developer.

No-code Software

<div>Polar Analytics is a multichannel data analytics platform designed specifically for Shopify merchants. The platform features pre-defined dashboards that instantly calculate and monitor performance metrics. It also offers first-party data attribution and server-side tracking, providing insights into customer behavior. Additionally, its AI-powered &quot;Ask Polar&quot; feature enables users to obtain comprehensive and customized reports. As of July 2023, the platform had served more than 2,200 Shopify brands, including Hero Cosmetics, Soko Glam, AYBL, and From Future. It also caters to multi-brands and multi-Shopify stores.</div>

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

France's Polar Analytics raises $9M to help eCommerce ...

Polar Analytics is a no-code multichannel data analytics platform designed specifically for Shopify merchants. It offers a full-stack business intelligence solution, combining connectors, data visualizations, and data science to enable merchants to centralize and consolidate their data into a unified dashboard.The platform can be used for customer acquisition, performance marketing, reporting automation, merchandising with advanced reports on product analytics, and engagement marketing with advanced email marketing reports.Polar Analytics supports around 20 data connectors including Shopify, Amazon Seller Central, Google Analytics, Facebook, Pinterest, TikTok, and Snapchat.Key customers and partnershipsThe platform was used by around 2,200 Shopify brands including Hero Cosmetics, Soko Glam, AYBL, and From Future, as of July 2023. It also caters to multi-brands and multi-Shopify stores.Funding and financials<a href="https://sp-edge.com/updates/20214">In July 2023 </a>, Polar analytics raised USD 9 million in series A funding led by Point Nine. The funds were earmarked for doubling its 30-member team within the following 18 months. Additionally, it planned to expand its integrations with Shopify and help brands gather more first-party data.

Index offers a no-code platform for enterprises to build dashboards for internal use to obtain insights on business metrics, investor updates and operation overviews, among others. As of June 2021, the product remains at beta, with a limited early preview. The platform provides prebuilt templates, and also has tools for users to build their own dashboards. The dashboard can be integrated with multiple apps including Hubspot ((customer relationship management data), Stripe (payment data), and Postgres and MongoDB (databases), slack (remote working) and Google Sheets (spreadsheets), among others. The company raised USD 2.6 million in Seed funding in October 2020. It intends to invest the funds in hiring two engineers (in addition to the two founders) and continuing to refine and develop the product. The founders aim to reach USD 1 million in annual recurring revenue (ARR) and expand their product distribution.

Index

<div>
 
 Stencyl offers a drag-and-drop no-code platform that enables users to create and publish web and mobile games. Users can build their game logic using the platform&rsquo;s pre-built code blocks, design visual elements via an in-built graphics editor, and publish across a range of platform&rsquo;s such as IoS, Android, Windows and Mac. Moreover,&nbsp; Stencyl also enables users to embed ads into their games as a secondary source of revenue.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of February 2024, Stencyl was used by over 500,000 registered developers. Apps created on Stencyl have reached top slots in the Apple App Store and Google Play, and its most successful web games have been sponsored by major publishers including ArmorGames, Kongregate, and Newgrounds.
 
</div>

Stencyl

Universe offers a no-code platform for users to build websites that can be added to social media pages. Websites can be built using drag and drop blocks to add images, videos, and other content to create a mobile-first website. The Platform offers creative controls, 30 pre-made themes, and block features to allow users to create a custom site and/or open an e-commerce store directly from a mobile phone.The company began as a landing page builder and progressed to developing websites, which include tools for adding shopping blocks. Universe targets micro businesses that are not tech-savvy.<a href="https://sp-edge.com/updates/20509">In July 2023 </a>, Universe launched the beta version of Generative Universe Sites (GUS), an AI-powered website designing tool. This solution provides a conversational interface for users to dictate their requirements for a website and then generates a customized web page.Funding and financialsIn December 2021, Universe raised USD 30 million in a Series B funding round led by Addition to develop the company’s block-based system for website building named “GRID,” expand its commercial offering for startups, and extend GRID to more platforms and devices. Additionally, the company used the funds to expand its reach in new markets and grow its employee base.

Universe

Readymag is a web-based drag and drop tool that enables users to create websites, presentations and digital magazines. Its customers include large enterprises such as AirBnB, Forbes, Esquire, and IDEO.

Readymag

UserGuiding is a user onboarding tool that helps create interactive guides for customers. Functions include user onboarding, feature adoption, in-product messaging, and customer feedback, among others. As of September 2020, the company had over 2,000 global enterprise clients. UserGuiding raised USD 1.1 million in seed funding in August 2020, which it intends to use to expand its operations by increasing its workforce, accelerating global expansion, and enhancing product development.

UserGuiding

Allows users to create apps for their own businesses by using their data and ideas and converting them into apps to improve their workflow.

Platforms that allow users to create online/mobile games in a no-code environment.

Platforms and tools that enable users to build mobile-based apps using templates and tools (widgets) in a visual environment.

Platforms that let users create workflow and process management systems in a spreadsheet format integrating with databases. This also includes data science tools, which enable users to run predictive analysis on data sets through drag-and-drop functions using artificial intelligence (AI) technology.

Tools that allow users to build websites, ranging from blogs to e-commerce sites, in a visual environment without the need for coding. Often has no-code tools to integrate with other online tools, such as payment gateways.

Offers solutions for building internal applications and automations for enterprises

Many solutions enable users to leverage AI/ML for predictive analytics

Offers solutions for building enterprise-specific applications and automations

Some solutions leverage GenAI to enable users to build application and website templates without coding

<div>
 
 Polar Analytics is a multichannel data analytics platform designed specifically for Shopify merchants. The platform features pre-defined dashboards that instantly calculate and monitor performance metrics. It also offers first-party data attribution and server-side tracking, providing insights into customer behavior. Additionally, its AI-powered &quot;Ask Polar&quot; feature enables users to obtain comprehensive and customized reports. As of July 2023, the platform had served more than 2,200 Shopify brands, including Hero Cosmetics, Soko Glam, AYBL, and From Future. It also caters to multi-brands and multi-Shopify stores.
 
 
 The platform claims that its smart alerts and insights increase marketing ROI by 20%.&nbsp;
 
 
 Key customers and partnerships
 
 
 Polar Analytics supports around 20 data connectors including Shopify, Amazon Seller Central, Google Analytics, Facebook, Pinterest, TikTok, and Snapchat.
 
 
 Funding and financials&nbsp;
 
 
 In July 2023, the company raised 
 <a href="https://sp-edge.com/updates/20227">
 USD 9 million in a Series A funding
 </a>
 round led by Point Nine. The funds were earmarked for doubling its 30-member team within the following 18 months. Additionally, it planned to expand its integrations with Shopify and help brands gather more first-party data.&nbsp;
 
</div>

<div>
 
 Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain&rsquo;s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by September 2021). Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2021, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;
 
 
 Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In May 2021, it tested &ldquo;QualityRatings,&rdquo; a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In April 2022, Outbrain&rsquo;s platform was 
 <a href="https://sp-edge.com/updates/9907">
 integrated with ID5
 </a>
 to provide a privacy-first customer identification solution. In September 2022, the firm launched 
 <a href="https://sp-edge.com/updates/13122">
 Keystone
 </a>
 , a business optimization solution for publishers. In November 2021, 
 <a href="https://sp-edge.com/updates/6992">
 Outbrain acquired vi
 </a>
 , a contextual video intelligence platform for USD 55 million to grow it's CTV and other display ads offerings. 
 
 
 Funding and financials
 
 
 Outbrain&rsquo;s revenue model is structured as a &ldquo;pay per click&rdquo; model with the revenue being shared with publishers of the content. In FY 2022, the firm 
 reported a revenue of USD 992.1 million (a 2% YoY dip). For the 
 <a href="https://sp-edge.com/updates/16860">
 full year of 2023E,
 </a>
 the firm expected to achieve a minimum Ex-TAC gross profit of USD 237 million and generate an adjusted EBITDA of at least USD 28 million. 
 
 
 Outbrain was listed on the NASDAQ in July 2021, where it raised USD 160 million at a valuation of USD 1.25 billion. Ahead of its listing, Outbrain also raised USD 200 million in the form of senior subordinated secured notes from Baupost Group. Since then the firms share price has fallen steeply, and as of July 2022 the firm was&nbsp; worth USD 300 million, equivalent to a ~75% drop in its value. In response, Outbrain is reported to have 
 <a href="https://sp-edge.com/updates/11880">
 shed ~3% of its total workforce
 </a>
 . 
 
</div>

Outbrain

<div>
 
 Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm&rsquo;s &ldquo;MarineOne&rdquo; solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;
 
 
 In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo&rsquo;s commerce media platform and Instacart&rsquo;s advertising platform. In 
 <a href="https://sp-edge.com/updates/12159">
 2022
 </a>
 , the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) 
 <a href="https://sp-edge.com/updates/15019">
 Budget Optimizer
 </a>
 , an ad budget management solution. More 
 recently, in April 2023, the firm introduced an automation tool 
 <a href="https://sp-edge.com/updates/17565">
 &ldquo;MarinOne Scripts,&rdquo;
 </a>
 which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm&rsquo;s solutions.
 
 
 In 2021, the firm made a number of new initiatives in 2021, including an 
 <a href="https://sp-edge.com/updates/7635">
 integration with Amazon Ads
 </a>
 and a 
 <a href="https://sp-edge.com/updates/6973">
 partnership with CitrusAd 
 </a>
 to expand the ecommerce capabilities of its platform. More recently, in January 2023, the company announced an 
 <a href="https://sp-edge.com/updates/16172">
 integration with Yahoo
 </a>
 to broaden access to programmatic ad content. 
 
 
 Funding and financials
 
 
 Marin Software was listed on the NASDAQ in March 2013, raising USD 105 million and was valued at USD 432 million. However, since then the firm has been experiencing a decline in performance; in 2022, the firm recorded a revenue of 
 <a href="https://sp-edge.com/updates/16613?industryIds=62">
 USD 20 million (a 18% YoY drop)
 </a>
 compared to the ~USD 100 million revenue in 2016. The reasons analysts cite for this are 1) weaknesses in its search advertising model and 2) not selling digital ads, which is a growth area for lead generation firms.&nbsp;
 
 
 
</div>

Marin Software

<div>
 
 Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams&rsquo; roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its &ldquo;Terminus Data Studio&rdquo; has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus&rsquo;s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus&rsquo; suite of analytics and attribution tools. In March 2023, the firm 
 <a href="https://sp-edge.com/updates/17406">
 launched Prospect Engine,
 </a>
 a new data solution, to help users identify high-quality accounts and contacts displaying buying signals. 
 By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.
 
 
 According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders. 
 
 
 Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.
 
 
 Funding and financials
 
 
 Terminus raised USD 50 million in debt financing from CIBC innovation banking in November 2021. The funding was used to support international expansion, product development, and further acquisitions. In February 2021 when it raised USD 90 million in Series C funding, it was valued at approximately USD 400 million.
 
</div>

Terminus

<div>
 
 Founded in France, Brevo 
 <a href="https://sp-edge.com/updates/18241">
 (formerly Sendinblue)
 </a>
 began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform catering to 300,000+ customers across 180 countries by end December 2022. The range of services found on Brevo&rsquo;s platform includes email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an 
 <a href="https://sp-edge.com/updates/14388">
 integrated meetings solution
 </a>
 that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company 
 <a href="https://sp-edge.com/updates/17462">
 unveiled &ldquo;Conversations&rdquo;
 </a>
 to manage customer conversations across messaging channels in one centralized location.
 
 
 Brevo&rsquo;s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;
 
 
 The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9009">
 acquired MeetFox
 </a>
 , a meeting scheduling and video conferencing platform. In September 2022, the company 
 <a href="https://sp-edge.com/updates/13360">
 acquired Yodel.io,
 </a>
 an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. In February 2023, the firm 
 <a href="https://sp-edge.com/updates/16271?industryIds=62">
 acquired Captain Wallet,
 </a>
 a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, 
 Brevo
 acquired 
 <a href="https://sp-edge.com/updates/24833">
 WonderPush and Octolis,
 </a>
 two customer interaction platforms, to expand its CRM capabilities.
 &nbsp;
 
 
 Funding and financials&nbsp;
 
 
 Brevo raised USD 160 million in its Series B round in September 2020 with participation from Bridgepoint, Bpifrance, Blackrock, and Partech. The firm planned to utilize the funds to increase its presence in the US, where it has experienced a 100% YoY growth since 2018. 
 
 
 The firm achieved 
 <a href="https://sp-edge.com/updates/15834">
 USD 100 million in Annual Recurring Revenue (ARR)
 </a>
 at the end of 2022 while maintaining a positive EBITDA position.&nbsp;
 
</div>

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as <a href="https://sp-edge.com/updates/11422">“right to erasure” </a>to bolster the privacy and security features of its platform to cater to enterprise users. In May 2024, Acquia announced the launch of its enhanced digital experience platform, <a href="https://">Acquia Digital Experience Optimization (DXO),</a> which optimizes digital marketing spend by improving the performance of digital experiences. In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.In June 2022, Acquia <a href="https://sp-edge.com/updates/11352">partnered with Workato </a>(enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.Funding and financialsAcquia was acquired by Vista Equity Partners in September 2019 for USD 1 billion.

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning and enhancing customer data to provide deep analytics.

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

Personalization tools are mainly used in AdTech and marketing campaign automation

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

The in-game advertising segment is in development and has a niche relevance to this area

Polar Analytics

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