Collato

Collato is a SaaS platform that allows collaborative workflow management of media assets by allowing users to share and organize creative content such as advertisement videos, web designs, and social media posts. The platform also includes features to submit visual briefs, assign tasks on kanban boards, annotate feedback directly on content in the form of text, video messages, attachments, or emojis, and functionality to request sign-offs from decision-makers. Collato also features customizable templates to 1) create, plan, and manage marketing campaigns, 2) build roadmaps and streamline project workflows, and 3) create workflows for asset sharing, brand style, reviews, and approvals. External parties can also contribute to selected content without a Collato account. Collato uses a pay-per-use business model, which includes a freemium plan, and custom pricing for enterprises.

Funding and financials

After 18 months of development and nine months in private beta, in November 2021, Collato launched publicly alongside a EUR 4.2 million (~USD 5.0 million) seed funding round. The funding round was led by Redalpine and was used to double its employee count of 16 to support its growth targets and product development.