VideoMining develops computer vision- and IoT-powered in-store shopper behavior analytics solutions for the consumer packaged goods (CPG) retail industry. The company provides analytical insights that focus on 1) retail layout optimization (store design, destinations, space, and shelf planning) to maximize customer engagement; 2) shopper journey optimization (customer traffic flow patterns and heat maps, customer trip missions, shoppability scoring, shelf win rates, customer experience scoring, conversion, and leakage metrics); 3) shopper marketing (shopper profiles with demographic and behavioral cluster creation, path to purchase, shopper decision trees, and campaign analysis); and 4) category management (category toolkits, best practices guides, performance benchmarks, and store brand development).
As of July 2024, VideoMining held over 50 patents for its technologies. The company also maintained a large database of store analytics in partnership with grocery and convenience store retailers, tracking over 1.5 billion trips per year.
Key customers and partnerships
The company’s customer base includes several CPG and retail brands such as Red Bull, Mondelēz International, The Hershey Company, and PepsiCo.
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