MIOO, based in Sweden, aims to improve ownership of bicycles by providing bicycle servicing, insurance, and anti-theft registration through a subscription model via its mobile app. The company offers its services in the UK and Sweden through three plans: Basic (single bicycle at GBP 4.99 per month), Premium (single bicycle at GBP 9.99 per month), and Family (up to four bicycles at GBP 21.99 per month). Its insurance services are provided only to subscribers of Premium and Family.
In addition, MIOO provides professional bicycle assembly services for GBP 49.99 per bicycle. MIOO also has a community platform–Bike Buddies–that allows members to earn as a bicycle mechanic by helping others.
Key customers and partnerships
The company’s bike insurance policies are written by Omocom, a micro insurance company based in Sweden.
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