Premise

Premise is a market intelligence platform that enables organizations to obtain real-time, granular insights from a global network of contributors. By blending machine learning with human intelligence, the company's proprietary methodology allows clients to gather and analyze local insights quickly and efficiently from almost anywhere in the world.

Premise transforms client questions into tasks distributed through its mobile app marketplace. Contributors perform these tasks, capturing data through images, surveys, or on-site observations. The collected data undergoes rigorous quality control, including location verification, image analysis, and fraud detection algorithms, ensuring accuracy and reliability. Verified insights are then presented to clients through customized dashboards or exported in various formats for integration into existing systems.

Premise caters to diverse industries, including consumer goods companies, international development organizations, and public sector entities. Its solutions provide actionable intelligence for execution monitoring, consumer behavior analysis, community understanding, and supply chain optimization. With a global reach spanning over 140 countries, the company facilitates data collection from even the most challenging regions.

Premise distinguishes itself through rapid insights gathering, unparalleled data granularity, and stringent quality assurance measures. As of 2024, the company recorded over 25 million submissions per year, garnering trust from industry leaders.