NowVertical Group

NowVertical Group Inc. is a data analytics and artificial intelligence (AI) solutions company that provides vertical intelligence (VI) software and services to private and public enterprises globally. The company's core offering includes a suite of products for vertical-specific intelligence and analytics, organized into three business segments: NOW Origins for core technology software stack, NOW Solutions for vertical-specific analytics, and Affinio for marketing analytics in the Snowflake data cloud environment. NowVertical's solutions aim to transform AI investments into VI, enabling customers to minimize risk, accelerate time to value, and reduce costs.

The company's product portfolio includes NOW SnowGraph, a Snowflake Native App that provides embedded graph analytics on top of a Snowflake warehouse. This solution can analyze billions of variable combinations in a single query to surface insights in seconds, offering pre-configured models for various use cases such as personalization at scale, market basket analysis, propensity modeling, and audience cluster discovery. NowVertical also offers a Smart Archive solution for Google Analytics Universal customers, ensuring data continuity for up to a decade.

NowVertical has been growing through both organic means and strategic acquisitions. As of February 2022, the company had completed 11 acquisitions since its inception, focusing on companies in the data and analytics space. Notable acquisitions include CoreBI, a Latin American data science and analytics firm, and Allegient Defense, a US-based government defense contractor.

Key customers and partnerships

NowVertical serves a diverse range of industries, including retail, financial services, telecommunications, energy, pharmaceutical, and government sectors. The company has secured contracts with several Brazilian government departments, involving implementing data analysis tools and delivering tailored insights for various government initiatives.

NowVertical has also established strategic partnerships to accelerate the growth of its NOW SnowGraph solution. Partners include LiveRamp, FullContact, Hakkoda, and North Labs, which help expand the company's global reach beyond its current network in Europe, North America, and South America. The company's client base includes notable enterprises such as Nike, WHSmith, Arrow Global, Metlife Worldwide, Disney, and Visa, demonstrating its ability to serve high-profile customers across various sectors.