Kidas is a Philadelphia-based technology company that develops AI-powered software to protect children from online threats while gaming. Founded in 2019 by Ron Kerbs, Kidas' flagship product is ProtectMe, a monitoring application that uses artificial intelligence to detect cyberbullying, predatory behavior, scams, and other dangers in online gaming environments. The software analyzes voice and text communications across over 220 popular games and platforms like Roblox, Minecraft, Fortnite, and Discord.
ProtectMe runs in the background on a child's gaming device and uses machine learning algorithms to identify potentially harmful interactions. It then sends weekly reports and real-time alerts to parents, providing insights into their child's online activities and recommendations from child safety experts on how to address any issues. The software is designed to understand context beyond just keyword detection, allowing it to recognize evolving threats and patterns over time.
As of November 2021, Kidas offered its service for USD six per month or USD 60 per year, with a free trial period. The company positions its product as a way for parents to gain visibility into their children's gaming experiences without invading privacy. In March 2023, digital safety company Aura announced an investment in Kidas and integration of ProtectMe into Aura's own family safety platform.
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