Branded is an international team of ecommerce and operational experts founded in 2020. The company acquires and onboards promising ecommerce brands that solely sell on online marketplaces like Amazon. Within the first 100 days of acquiring a brand, Branded implements strategies to accelerate its growth, such as changes in pricing, marketing tactics, opening new sales channels, and developing new products. The company aims to become a prominent digital consumer goods group by focusing on large sectors like home goods, sports, leisure, and beauty, where customers develop an emotional connection with brands beyond just functional needs.
As of 2024, Branded has acquired over 20 companies representing approximately USD 150 million in revenue. Branded's business model involves acquiring successful marketplace sellers, leveraging its expertise to scale their operations, and driving profitability.
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